A total of 68 Cubes were presented in Motion/Film/Gaming Craft and Publication Design on the fourth day of the weeklong online ADC 99th Annual Awards celebrating excellence in craft and innovation in all forms of design and advertising.
Best of Discipline winner in Motion/Film/Gaming Craft was TBWAMedia Arts Lab with Pulse Films and Framestore, all in Los Angeles, for Apple “Bounce.” Directed by Oscar Hudson via Pulse Films, “Bounce” makes the mundane, sometimes mind-numbing morning commute anything but routine–and turns it into a lot of fun. The protagonist dons his AirPods earbuds–plugging into a catchy tune–and hits the sidewalk. But instead of his feet hitting the pavement, they instead get some spring from a trampoline-like effect. Seemingly every surface he touches puts a bounce–literally–in his step, propelling him along on his commute. He bounces about in the urban setting, making for a memorable joyride, accompanied by a soundtrack titled “I Learnt Some Jazz Today” from producer/composer Tessellated.
“Bounce” also took two ADC Gold Cubes on the day in the film competition–as did antoni garage Berlin (both for Mercedes-Benz’s “Bertha Benz: The Journey That Changed Everything”). The latter was directed by Sebastian Strasser via Anorak Film, Berlin. The film tells the story of the world’s first long distance drive in a car from Mannheim to Pforzheim, Germany in 1888. Early one morning, Bertha took her two sons out for the 12 hour, 65 mile trip. She understood the potential of her husband’s invention, and was determined to prove it worked at a time when people were skeptical of this new technology. Shot like a classic Western with modern stylization, the film conveys the fear and confusion of the people who witnessed Bertha’s incredible journey, and dramatizes one of her stops along the way. Mechanics didn’t exist, so she went to the pharmacy to find fuel, used her hat pin to clear fuel lines, and her garter for insulation. Through her dedication, she paved the way for the invention of the Benz Patent Motor Car.
In Publication Design, FCB Chicago with Lord + Thomas and The Mill, both Chicago, was awarded Best of Discipline for “The Gun Violence History Book” on behalf of Illinois Council Against Handgun Violence.
Earning two Gold Cubes in Publication Design was Serviceplan Germany Munich (both for Meter Group’s “Made in Fukushima”).
Winners in other disciplines are being announced each day this week, accompanied by daily Instagram Live conversations between ADC 99th jury members and the creatives behind the biggest winning works.
ADC Gold Cube winners for this fourth day of the ADC 99th Annual Awards are below; the complete list of all Gold, Silver, Bronze and Merit winners for these disciplines can be viewed here.
Motion/Film/Gaming Craft (10 Gold, 10 Silver, 21 Bronze, 32 Merit)
ADC Gold Cubes went to:
- antoni garage with Anorak, both in Berlin, “Bertha Benz: The Journey That Changed Everything” for Mercedes-Benz in Craft in Motion / Film – Cinematography
- antoni garage with Anorak, both in Berlin, “Bertha Benz: The Journey That Changed Everything” for Mercedes-Benz in Craft in Motion / Film – Editing
- Art Camp Brooklyn “Thom Yorke – ‘Last I Heard’ ” for XL Records in Motion / Film – Music Video
- Bob the Robot with Cocoa and Carat Finland, all in Helsinki, “A Classic You Can Count On” for Saarioinen Oy in Craft in Motion / Film – Use of Music / Sound
- BUCK with TBWAMedia Arts Lab. Both in Los Angeles, “Wonderful Tools” for Apple in Craft in Motion / Film – Motion Graphics
- Final Cut with Droga5 and Significant Others, all in New York, and Furlined Los Angeles “The Truth Is Worth It: Fearlessness (ISIS)” for The New York Times in Craft in Motion / Film – Editing
- Gentilhomme Montréal “Coachella for Tierra Whack in Innovation
- TBWAMedia Arts Lab with Pulse Films and Framestore, all in Los Angeles, “Bounce” for Apple in Craft in Motion / Film – Special Effects
- TBWAMedia Arts Lab with Pulse Films and Framestore, all in Los Angeles, “Bounce” for Apple in Craft in Motion / Film – Short Video – Single
- Wizz/Quad Group Clichy with Brand Station and NKI, both in Paris, for the film “Poulehouse” in Craft in Motion / Film – Animation
Publication Design (7 Gold, 8 Silver, 10 Bronze, 31 Merit)
ADC Gold Cubes went to:
- Beehive Books with Headcase Design, both in Philadelphia, for its own “Madness In Crowds” in Books – Image-Driven – Single
- FCB Chicago with Lord + Thomas and The Mill, both Chicago, “The Gun Violence History Book” for Illinois Council Against Handgun Violence in Design for Good – Publication Design
- Michele Salati Hong Kong with Córdova Canillas Barcelona “WITH” for Zurich University of the Arts in Magazines – Magazine Full Issue – Series
- Minmin Qu & Qian Jiang Nanjing “The Nanjing Yangtze River Bridge Memory” for Jiangsu Art Museum in Books – Image-Driven – Single
- Serviceplan Germany Munich “Made in Fukushima.” for Meter Group in Design for Good – Publication Design
- Serviceplan Germany Munich “Made in Fukushima.” for Meter Group in Books – Limited Edition / Private Press / Special Format – Single
- The New York Times Magazine Labs New York for its own “The New York Times for Kids” in Newspapers – Full Issue – Series
The ADC 99th Annual Awards is part of The One Club for Creativity, the nonprofit organization supporting and celebrating the global creative community.
The One Club awards shows each have their distinct focus. ADC Annual Awards juries maintain their historic concentration as the champion for craft, design and innovation, while The One Show judges focus on creativity of ideas and quality of execution.
