Barbarian, a digital creative agency backed by Cheil Worldwide, has named Resh Sidhu as its executive creative director. In her role, Sidhu will be responsible for driving transformational creative work that delivers business impact across all of the agency’s clients. She will serve as a member of the Barbarian leadership team, reporting directly to global CEO Steven Moy.
Sidhu brings over 20 years of design expertise, technology experience, and creative craft to Barbarian. Her leadership approach has empowered her multidisciplinary creative teams to create breakthrough products, services and communications for brands like Nike, Volvo, and Coca-Cola in recent years.
She will oversee the creative vision of Barbarian’s New York headquarters, nurturing creative talent and creating influential work that builds emotional resonance.
Sidhu joins Barbarian from digital agency AKQA where she was group creative director across London and New York. Previously, she served as creative director of the VR studio at Oscar-winning visual effects company, Framestore. There, she led a multi-disciplinary team across a wide variety of experiential and immersive experiences, earning her critical acclaim.
Sidhu has received numerous awards and accolades throughout her career, including recognition from The One Show, Cannes Lions, Webby Awards, D&AD and the Clios. She was also awarded an Honorary Doctorate from the University of Arts London in recognition of her outstanding contribution to the field of digital, film, immersive technology and advertising.
