Powerful animated film underscores the plight of our oceans through a family’s heartbreak
By A SHOOT Staff Report
Bristol, U.K.-headquartered animation studio Aardman and environmental organization Greenpeace teamed on this animated film highlighting the plight of the world’s oceans. Turtle Journey, directed by Aardman’s Gavin Strange, tells the heartbreaking story of a turtle family heading home through an ocean that is under increasing pressure from climate change, plastic pollution, oil drilling and overfishing. Without safe sanctuary, the family suffers a devastating loss.
Aardman uses its skills in storytelling, humor and creativity to communicate Greenpeace’s urgent message with a mix of CGI and stop-frame animation. Physical puppets were created to portray the turtle family, while the underwater environments are detailed in CGI. This mesh of artistry yielded the number one entry in SHOOT’s quarterly Top Ten Visual Effects and Animation Chart to kick off 2020.
Strange said, “I wanted to tell a personal yet universal story of family, loss and hope to best connect with audiences around the world. It was an absolute dream to work with such a talented crew of animators, artists and creators here at Aardman, manipulating clay and pixels to make such a nuanced and delicate piece of animation. Brought to life by a stellar cast of world-class voice talent, topped off by a simply sublime score from Arthur Jeffe’s Penguin Cafe.”
Characters in the film are voiced by Academy Award®-winning actors Olivia Colman and Dame Helen Mirren, along with Game of Thrones’ Bella Ramsey, Stranger Things’ David Harbour, Downton Abbey’s Jim Carter, and comedian Ahir Shah.
Storytelling challenge
Reflecting on Turtle Journey, Strange told SHOOT, “The biggest creative challenge was telling a powerful three-arc story in just 100 seconds! I really wanted the audience to go through three distinct emotions; I wanted them to laugh, then cry, then feel galvanized to take action. That’s a big ask within such a small amount of time, especially to feel a connection with the characters so that we empathize with the loss of our Mother Turtle and share in the family’s grief. I feel that we got there though, all thanks to the incredibly skilled cast and crew. The nuance brought to the performance of the Turtles was a really special thing to witness, watching our animators bring these lumps of plasticine and resin to life with such individuality. As well as being a director, I’m also a huge fan of the creative process, and it never gets old being a part of these projects, especially something so important as making this film for Greenpeace.”
The process, continued Strange, helped realize the making of an “impactful, emotional but enjoyable” film in that all aspects were “continually assessed at each and every stage of the production. I felt, as a director, that I had the best people around me to help steer this film in the right direction. It was a total collaboration with Greenpeace too, who were always objectively looking at the message and the core of the film, so we made adjustments and tweaks as we went along.”
Strange concluded, “It was the biggest creative challenge of my career but also the most rewarding piece of work I have ever had the privilege of being involved in. It is a project I will never ever forget.”
Relative to the Toolbox that Aardman deployed on Turtle Journey, the mix included Maya (for modeling and animating), Arnold (rendering), Nuke (compositing), Houdini (coral layout, oil spills and ocean destruction simulation), DaVinci Resolve (grading), Dragonframe (stop-frame shooting), Photoshop (concept art) and Procreate (storyboarding).
Click here for this quarter's Top Ten Visual Effects and Animation Chart.
Eleanor Adds Director Candice Vernon To Its Roster For Spots and Branded Content
Director Candice Vernon has joined production house Eleanor for U.S. representation spanning commercials and branded content. She has already wrapped several jobs at Eleanor, which waited to announce her until they had a body of work together.
Via Eleanor, Vernon made history as the first Black director on a Febreze commercial. The “Small Spaces” campaign marks a major departure from Febreze’s typical blue-and-white world. The home of the “Revolving Door” commercial is a beautiful array of bold sunset hues, African prints, and African art.
Vernon said, “I asked myself, what feels right to me? What feels new? I wanted to bring an essence of not just Black Americans but the full diaspora. I wanted to make a statement that we’re not a monolith.”
Following the success of the “Small Spaces” campaign, Febreze brought Vernon back for a comedy-infused trifecta exploring the hilarious situations that call for an air freshening hero.
Febreze Brand VP Angelica Matthews said, “About two years ago, we realized the consumers that were the most loyal to Febreze were the African American consumers. And the more we learned, the more we realized the richness that we were really missing. So we said we have to go beyond just Black casting, we need to get Black directors that truly understand the culture that truly understand how to bring authentic performances out on screen. We really looked around the industry and noticed there’s actually a shortage of African American directors who have experience doing commercials. When we all saw Candice’s reel, we could all tell the passion for the craft, passion for really trying to help us from where we are to where we’re trying to go.”
Vernon brings a unique lens to... Read More