By Gary Gerard Hamilton
NEW YORK (AP) --Madam C.J. Walker may be one of America's most successful "pull yourself up by your own bootstrap" stories, but many have never heard of her. However, that's changing, thanks to the recent release of a Netflix limited series starring Octavia Spencer.
"Self Made: Inspired by the Life of Madam C.J. Walker," which also stars Blair Underwood, Tiffany Haddish, Bill Bellamy and Carmen Ejogo, tells the story of America's first female millionaire, who was also black, at the turn of the 20th century. Her path to riches would be noteworthy in any era, but it's particularly impressive given the discrimination and roadblocks women and blacks had to endure at the time.
"I knew about her since I was a little girl because my mother taught us about her. We were from humble beginnings and Madam was from humble beginnings," said Spencer. "She dictated her path in life, and what an inspirational and aspirational story to use as an example for young people who were from nothing. … She was able to do all of that without having the right to vote or the right to own anything because of her gender and color."
Walker, whose real name was Sarah Breedlove, created and marketed hair products for African American women at the turn of the 20th century. The four-part drama is based on the book "On Her Own Ground" by author and journalist A'Lelia Bundles, Walker's great-great granddaughter. Kasi Lemmons, who helmed last year's "Harriet" film and DeMane Davis both direct two episodes.
Although Bundles says this has been a project "50 years in the making" with many starts and stops, it almost failed this time as well. Spencer says she nearly walked away from the project before basketball superstar LeBron James and his business partner, Maverick Carter, intervened (both are executive producers on the project, along with Spencer).
"There were things that I felt that, in my career, that I needed within my contract," said the Oscar winner. "Sometimes you reach an impasse. And I am always prepared to graciously walk away, especially now, understanding my value as an actress, as a producer, and understanding what will be required of me when I'm on set.
"So I was graciously bowing out and LeBron (James) and Maverick (Carter) advocated for me. And it's terrible that they had to, but they did. And that's what we all need sometimes in the negotiating process. But you also have to be ready to say, 'Thank you for thinking of me.'"
Walker, who died in 1919 at age 51, was not only an extremely successful business woman, but a philanthropist as well. She gave generously to what are now known as Historically Black Colleges and Universities (HBCUs), and fought for anti-lynching laws.
Bundles hopes that her great-great grandmother will serve as an inspiration to those who know about her and those who are just learning of her, and that everyone will dig even deeper into her story.
"What has been meaningful for me in these many years of telling her story is to find the other dimensions: that she was not only a woman who was a pioneer of the modern hair care industry, but who employed thousands of African American women and helped to create generational wealth," Bundles said "She created a hair care company, but she used her money and her influence to make a difference in her community."
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
โThroughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,โ said Josh Paialii, head of creative at The Many. โOne look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brandsโ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. Heโll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.โ
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More