Bicoastal m ss ng p eces has added Danielle Levitt to its directorial roster for worldwide representation spanning commercials and branded content. An award-winning director and photographer, Levitt has made her mark across art, fashion, branded content, film, and advertising with visually striking, authentic, and contemporary work.
Drawing from her extensive photography and fashion background, Levitt expanded her repertoire into commercials in 2016, immediately gaining recognition with “Love Has No Labels” for the Ad Council and agency R/GA. “Love Has No Labels” won that year's primetime commercial Emmy Award as well as such honors as a pair of AICP Next Awards–one in the Next/Cause Marketing category, the other for Viral/Web Film. The Ad Council piece featured a variety of couples interacting behind a large X-ray installation. As the skeletons kiss and dance, viewers mentally fill in the blanks. When unexpected duos step out from behind the screen, including a loving gay couple, the surprise gives viewers a simple demonstration of their implicit bias–and often leads to their acceptance of something that is actually quite beautiful.
Levitt has gone on to build her body of work with ad campaigns and original content for brands and organizations including the National Down Syndrome Society, Planned Parenthood, Apple, HBO, Nike, Netflix and Nordstrom.
Prior to joining m ss ng p eces, Levitt had been handled in the ad arena by Tool of North America.
As a photographer, Levitt’s work includes visionary examinations of youth culture and marginalized communities, and portraits and editorials for Vanity Fair, the New York Times Magazine, Time, GQ, and many more. Her monograph book “We Are Experienced” captures the incredible diversity of adolescent experiences through considered portraits.
“Danielle’s exuberant visual style and ability to connect deeply with people is one of a kind. Versatile and always in the zeitgeist, we are so excited to be a part of this next chapter in her career,” said Kate Oppenheim, managing partner at m ss ng p eces.
Sinners and Saints Adds Apple Pie To Its Branded Menu
Bicoastal Sinners and Saints--the multidisciplinary studio overseen by managing director/executive producer Heather Heller, and partners/EPs Yann Henric and Thomas Carroll--has added Apple Pie Tabletop to its roster for branded content. Known for its food and beverage content creation, Apple Pie comprises the husband-and-wife team of director/DP Gene Dubin and director/art director Alisa Volodina. In addition to representation, the move expands Apple Pie’s production capabilities through the combination of its centrally located full-service studio in New York and a newly established mobile studio in Los Angeles. Apple Pie recently teamed with Sinners and Saints on a Wienerschnitzel project created by Innocean.
“We believe that our dual studio strategy positions us uniquely in the competitive landscape of food and beverage storytelling,” said Heller. “By blending the artistry of the New York studio with the flexibility of our Los Angeles location, we can tailor our productions to meet the unique demands of each project, regardless of geography.”
“Working with Sinners and Saints in the demanding field of tabletop was an absolute pleasure,” shared Apple Pie Tabletop in a joint statement. “Warm welcome, unwavering support and dedication--everything a director can ask for. The entire experience was both enjoyable and rewarding. We will not miss an opportunity to collaborate with them again.”
“The first thing you notice is that Apple Pie has beautiful work,” Heller observed. “Having worked with them, I can say that Gene and Alisa are extremely meticulous and detail-oriented; their combination of talent and agility appeals to agencies and clients.” Also appealing to Heller is Apple Pie Tabletop’s brisk international... Read More