Havas Media Group North America has partnered with Tastemade in an effort to help brands reach millennial and millennial-minded audiences by way of effective and meaningful programming and distribution methods. This collaboration will afford Havas Media Group clients first-look access to Tastemade’s highly sought-after original content formats, media, and sponsorships across their streaming television network, Instagram, Facebook, Snap, YouTube, Pinterest, and TikTok platforms. Tastemade produces hundreds of hours of food, travel, and home & design content using a multi-platform approach. Launched in mid-2018, Tastemade’s streaming television network has gained prominence in the OTT/CTV space, reaching 65M+ households with long-form original series and documentaries. Havas Media Group’s diverse client roster will have first-look access to this content, driving strong engagement in a quality, brand-safe environment 1800® Tequila and Jose Cuervo® will be among the first brands to benefit from the partnership, with integrations beginning in Q2….
Independent advertising agency GUT has promoted Renata Neumann to head of production, Jeff Hodgson and Eliana Ferrer to creative directors, and Giselle Reggianni to CFO across all three GUT offices. Neumann joined GUT late last year and quickly started overseeing the production department. In her new role she will lead production for all clients in GUT’s Miami office. She is known for producing award-winning work throughout her career, including global campaigns and Super Bowl spots for Burger King, Budweiser and Kraft-Heinz. Neumann’s production expertise has also garnered recognition from international awards programs including Clio, One Show, D&AD, Cannes Lions and El Ojo de Iberoamerica. Hodgson and Ferrer were the first creative team to join GUT Miami when the agency opened its doors in 2018 and have since collaborated on significant projects and campaigns. The duo has led creative work generating billions of earned-media impressions for clients such as Popeyes, Philadelphia Cream Cheese and Tim Hortons. In their new roles as creative directors they will continue overseeing these accounts. As CFO, Reggianni brings two decades of experience to the GUT team and will be overseeing all three offices–Miami, São Paulo and Buenos Aires. A seasoned professional, she is experienced in a variety of industries ranging from advertising and media to real estate and private equity…..
From Restoring To Hopefully Preserving Multi-Camera Categories At The Emmys
When Gary Baum, ASC won his fourth career Emmy Award earlier this month, it was especially gratifying in that the honor came in a category--Outstanding Cinematography for a Multi-Camera Half-Hour Series--that had been restored thanks in part to a grass-roots initiative among cinematographers to drum up entries. Last year the category fell by the wayside when not enough multi-camera entries materialized.
In his acceptance speech, Baum appealed to the Television Academy to keep multi-camera categories alive. He later noted to SHOOT that editors also got their multi-camera recognition back in the Emmy competition this year. Baum hopes that after resurrecting multi-camera categories in 2024, such recognition will be preserved for 2025 and beyond.
A major factor in the decline of multi-camera submissions in 2023 was the move of certain children’s and family programming from the primetime Emmy competition to the National Academy of Television Arts and Sciences’ (NATAS) Emmy ceremony. For DPs this meant that multi-camera programs last year were reduced to vying for just one primetime nomination slot in the more general Outstanding Cinematography for a Series (Half-Hour) category. It turned out that this single slot was filled in ‘23 by a Baum-lensed episode of How I Met Your Father (Hulu).
Fast forward to this year’s competition and Baum won for another installment of How I Met Your Father--”Okay Fine, It’s A Hurricane,” which turned out to be the series finale. Two of Baum’s Emmy wins over the years have been for How I Met Your Father, and there’s a certain symmetry to them. His initial win for How I Met Your Father was for the pilot in 2022. So he won Emmys for the very first and last... Read More