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    Director Arnaud Boutin Joins Brand New School For Spots, Branded Content

    By SHOOTUpdated:No Comments3524 Views
    Arnaud Boutin
    NEW YORK --

    Brand New School has added Arnaud Boutin to its directorial roster for commercials and branded content.

    Parisian-born Boutin began his career as an art director and illustrator for Colette, Vogue, and I-D. He launched his directing career as the “AB” of the ABCDCD directing collaborative, who made names for themselves with 2009’s Lily Allen music video "Fuck You" which earned the group (consisting of Boutin, Camille Dauteuille and Clement Dozier) a slot in the 2010 SHOOT New Directors Showcase. Boutin went solo in 2015 and has since lent his creative vision to brands including American Express, Range Rover, Absolut, and AXE. Additionally, he has collaborated with record labels such as Ed Banger, EMI, Sony, Kitsune; and numerous fashion brands like Louis Vuitton, Vogue, and Opening Ceremony. Boutin is also a prolific author and illustrator who is globally commissioned for advertising and editorial projects. Prior to joining Brand New School, Arnaud was repped in the commercialmaking arena by production house Alldayeveryday.

    Boutin said of Brand New School, “The value they place on visual voice and design-driven solutions are perfectly aligned with my filmmaking philosophy.” 

    Devin Brook, managing partner at Brand New School, said of Boutin, “His ability to use design as a solution to solve complex problems is a natural fit for Brand New School, and what we offer our clients.”

    Category:News
    Tags:Arnaud BoutinBrand New School



    Imposter Signs Viral Dancer and Filmmaker David Vu

    Wednesday, December 4, 2024

    Viral filmmaker, dancer and choreographer David Vu, has joined Imposter’s roster for U.S. representation.

    Vu rose to fame after his dance videos went viral on TikTok--most notably, his choreography for Doja Cat’s “Get into It (Yuh),” which became one of the biggest viral trends of 2021, and the 15-second cutdown of his Pop Smoke “AP” choreography. Prioritizing simplicity, collaboration, and distinctiveness, he inspired a chain reaction of user participation.

    Drawing audiences deeper into surreal worlds through creative use of framing, Vu choreographed, directed, and starred in his own video for Lil Simz, “Gorilla”--which brought in 1.5 million plays after being reposted by the rapper herself--and played with movement and VFX for Hillari’s “New Beginnings.” He caught the attention of Caviar London, where he offered up his combination of discipline and creative instincts to artists and brands, being asked to recreate his “Gorilla” video in a commercial for aromatherapy brand, ripple+ home, and directing the music video for CamelPhat and Nadia Ali’s “Endlessly.”

    Avtar Kay, managing director and EP at Imposter, said, “We’re ecstatic to welcome David Vu to the Imposter family! His ability to blend movement with cinematic storytelling is something really special, and we can’t wait to share that fresh perspective with everyone. David’s background as a dancer and choreographer lends to his filmmaking style, which incorporates dynamic choreography, precision, and stunning, immersive visuals that pull you right in. He has developed a unique cinematic voice that merges the art of movement with texture, space, and emotion. His innovative approach is exactly what we need to push the boundaries of visual storytelling... Read More

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