This disturbingly poignant, documentary-style PSA takes us into the business of child pornography. At every step in the chain of abuse–from the buying and selling of the child to transporting the child by truck to a remote dank location, to the filming of the child–the face of each person exploiting the child is replaced by a mask.
The mask is of a nondescript face, with each perpetrator having that same face. At the very end of the PSA, we find the actual human face is that of the ultimate customer, the man who is seated at his computer, looking at compromising images of the innocent, exploited child.
Then appearing on screen is the message: “Child Pornography. No Demand. No Supply.”
An end tag carries the logo for ECPAT (End Child Prostitution, Child Pornography and Trafficking of Children for Sexual Purposes).
The spot was directed by Asger Leth of Partizan Midi Minuit, Paris, for BETC Euro RSCG, Paris, for ECPAT and its longtime sponsor Air France.
The BETC Euro RSCG team included creative director Florence Bellisson, art director Eric Astorgue, copywriter Jean-Christophe Royer, producer David Green and agency supervisors Valerie Albou, Muriel Keromnes, Magali Heberard and Timoti Auscher.
Director Leth has a documentary pedigree. Among his credits is Ghost of Cite Soleil, a documentary on the slum townships of Haiti.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads โ essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More