Bicoastal production company Honor Society has signed director Taylor Cohen for U.S. commercial representation. Cohen is an award-winning music video, commercial and feature film writer and director. He comes to Honor Society following a decade of experience as a filmmaker, helming music videos for top artists including Billie Eilish, Little Dragon, Travis Scott and Nicki Minaj, and brands including Intel and Beats by Dre. For the past two years, he has continually directed spots for Apple Music’s ongoing “Next Up” campaign, featuring artists such as Eilish and Burna Boy. His recent suspenseful short film Strobe earned a Vimeo Staff Pick for its haunting depiction of a troubled teenage girl going to extreme lengths to get the attention of a famous DJ online.
After beginning his directorial career touring with musicians and documenting the rise of DIY venues and the shifting music industry, Cohen quickly established himself as a talent to watch in the music video space after earning the MTV Breakthrough Video of the Year award for his first music video, “Lessons Learned,” for indie electronic duo Matt and Kim.
“Taylor’s work in both film and commercials shows a unique talent for leveraging raw, human emotion to pique the curiosity of viewers,” noted Megan Kelly, Honor Society’s managing director/executive producer. “He is constantly evolving his craft and pushing the visual envelope, no matter the size or scope of the project.”
Cohen, who’s repped for music videos by Happy Place, had earlier been handled for commercials by Object & Animal. He is currently represented for film and television by William Morris Endeavor and is currently in development on a feature film adaptation of his short film, Strobe.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More