By The Editors of SHOOT
View the spots and learn more about the companies and people behind the great range of music, sound design and audio post represented in the selections for this Spring’s SHOOT Top 10 Spot Tracks Chart.
SHOOT Top 10 Spring 2009 Spot Tracks Chart
Title | Music/Sound | Audio Post | Agency | Production | |
1 | Optus’ | Noise, SydneyBruce Heald, composer/sound designer; Kathleen Burrows, sound designer; | Noise | M&C Saatchi, Sydney | Filmgraphics, Sydney |
2 | Cricket Wireless’ “City Orchestra” | Finger Music, Venice, Calif. | Another Country, Chicago
| Element 79 Partners, Chicago | GARTNER, Santa Monica James Gartner, director |
3 | Wilkinson Sword’s “Mow The Lawn” (Viral) | Beacon Street Studios, Venice, Calif. | JWTwo, New York | Mike Gaydos, music producer | The Directors Bureau, Hollywood |
4 | Bailey’s | Q Department, New York Q Department, composer/sound designer | 750mph, Golden Square London Aam Ashwell, mixing engineer | JWT London | Psyop@stink, London Marco Spier, Marie Hyon, directors |
5 | Gatorade G2’s | Elias Arts, bicoastal Chris Kemp, composer; Dave Gold, creative director; Brian Emerich, sound designer; Ann Haugen, producer | Eleven, Santa Monica Jeff Payne, mixer | TBWAChiatDay, Los Angeles | @radical.media, bicoastal/international |
6 | GE’s “Pluck” (Internet) | David Horowitz Music Associates (DHMA), New York | Crew Cuts | BBDO New YorkRani Vaz, agency music producer | Semerad, New York Johnnie Semerad, director |
7 | Visa’s “Music” | “Super Freak” (original song written by James and Alonzo Miller) | Lime Studios Rohan Young, mixer | TBWAChiatDay, Los Angeles | Epoch Films, bicoastal |
8 | Florida Anti-Smoking’s “31 Flavors” | Bang, New York | Blast, New York Gerard Collins, engineer | Zimmerman, | Hungry Man, bicoastal/international Scott Vincent, director |
9 | Georgia Lottery’s “Cash Flow” | Singing Serpent, New York Riyadh Drebika, sound designer, Chris Fulford-Brown, composer; Jason Baker, executive producer. | Matt Still, mixer | Spots, Atlanta | |
10 | Citizens For A Safer Minnesota/ endgunviolence.com’s “GPS” | MassiveMusic, bicoastal Elijah Torn, sound designer | Brahmstedt White Noise, Minneapolis Carl White, mixer | Blind Visual Propaganda, bicoastal |
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Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More