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    Gustavo Sarkis To Join Conill As ECD

    By SHOOTUpdated:No Comments3302 Views
    Gustavo Sarkis
    LOS ANGELES --

    Gustavo Sarkis will join multicultural ad agency Conill as its executive creative director, effective November 20. In this new role, Sarkis will lead all Conill creative teams and client campaigns across its offices in Los Angeles, Dallas and Miami.

    During an award-winning career that spans brands, regions and agencies, Sarkis has held creative leadership roles at MullenLowe, David&Goliath, Crispin Porter+Bogusky and TBWAChiatDay in the U.S., and Almap/BBDO in his native Brazil.  

    Sarkis’ body of work has earned 14 Cannes Lions and numerous other accolades at such creative festivals as One Show, Clios, D&AD and the London International Awards for a wide-array of clients, including Volkswagen, Kia, Acura, Gatorade, Pepsi and Adidas. Under Sarkis’ direction, CP+B’s campaign for Letgo helped propel the company from a start-up to a billion dollar brand.  The Gunn Report ranked his “DogFish” commercial for Volkswagen as one of the 50 best car commercials of the last 50 years.

    “The United States is becoming more and more multicultural every year in times when advertising is becoming more and more segmented,” said Sarkis. “I am incredibly excited about joining Conill because as a multicultural agency, it has diversity in its DNA. Diversity is critical to creative work. It encourages open-mindedness and unlocks unforeseen opportunity for brands.”

    Carlos Martinez, president of Conill, added, “This is a pivotal moment for the business of advertising. There are many powerful forces at work in the marketplace, but none more significant than the transformation to a more multicultural America. In Gustavo, we have an innovative leader who understands the subtle complexities of connecting with people through culture to inspire action, as he has demonstrated throughout his career.”

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    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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