A flight attendant along with her beverage/snack cart and a male passenger are seen free falling through the sky. Clearly this was a bit of sky diving that wasn’t planned.
“What were you thinking?” asks the flight attendant.
A flashback to “10,000 feet earlier” supplies the answer as we’re taken to inside a plane. We see the guy, appearing quite weary, get up from his seat to go to the bathroom. The lavatory “occupied” light goes off. He glances at the flight attendant standing next to the beverage cart and without looking opens what he assumes is the lavatory door.
The only problem is that it’s the emergency exit, which once opened, wreaks havoc on those inside the plane as he, the attendant and the cart are sucked out into the wild blue yonder.
The spot then returns us to the present as the free fall continues, only now the twosome is joined by another passenger who explains, “It was after 3 p.m.. Your blood sugar was low. Have some Emerald Nuts. They’ll keep you sharp.”
The tired guy obliges, eats some nuts poured out of a container by the other free fallin’ passenger, immediately feels a quick pick-me up, and flashes the proverbial “thumbs-up” sign.
As the impromptu sky divers move further away from the camera, the canister of Emerald Nuts is in the foreground for all of us to plainly see. A voiceover relates, “Banish the 3 p.m. slump with the natural energy of Emerald Nuts.”
Baker Smith of Santa Monica-based harvest directed “Falling” for Goodby, Silverstein & Partners, San Francisco.
Bonnie Goldfarb and Scott Howard exec produced for harvest with Rob Sexton serving as head of production/producer and Mala Vasan as line producer. The DP was Tony Wolberg.
The agency team included co-founder/creative director Jeff Goodby, managing partner Robert Riccardi, creative director Steve Simpson, copywriter Erik Enberg, art director Will Hammond and producer James Horner.
Editor was Geoff Hounsel of Arcade.
Post/VFX house was Moving Picture Company.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More