A flight attendant along with her beverage/snack cart and a male passenger are seen free falling through the sky. Clearly this was a bit of sky diving that wasn’t planned.
“What were you thinking?” asks the flight attendant.
A flashback to “10,000 feet earlier” supplies the answer as we’re taken to inside a plane. We see the guy, appearing quite weary, get up from his seat to go to the bathroom. The lavatory “occupied” light goes off. He glances at the flight attendant standing next to the beverage cart and without looking opens what he assumes is the lavatory door.
The only problem is that it’s the emergency exit, which once opened, wreaks havoc on those inside the plane as he, the attendant and the cart are sucked out into the wild blue yonder.
The spot then returns us to the present as the free fall continues, only now the twosome is joined by another passenger who explains, “It was after 3 p.m.. Your blood sugar was low. Have some Emerald Nuts. They’ll keep you sharp.”
The tired guy obliges, eats some nuts poured out of a container by the other free fallin’ passenger, immediately feels a quick pick-me up, and flashes the proverbial “thumbs-up” sign.
As the impromptu sky divers move further away from the camera, the canister of Emerald Nuts is in the foreground for all of us to plainly see. A voiceover relates, “Banish the 3 p.m. slump with the natural energy of Emerald Nuts.”
Baker Smith of Santa Monica-based harvest directed “Falling” for Goodby, Silverstein & Partners, San Francisco.
Bonnie Goldfarb and Scott Howard exec produced for harvest with Rob Sexton serving as head of production/producer and Mala Vasan as line producer. The DP was Tony Wolberg.
The agency team included co-founder/creative director Jeff Goodby, managing partner Robert Riccardi, creative director Steve Simpson, copywriter Erik Enberg, art director Will Hammond and producer James Horner.
Editor was Geoff Hounsel of Arcade.
Post/VFX house was Moving Picture Company.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More