Director Andreas Roth has joined the roster of L.A.-based JOJX for exclusive commercial representation in the U.S. His body of work spans such brands as Adidas, Audi, BMW, Fila, Heineken, Uniqlo, Lexus, Xbox, and Jaguar. Roth had been previously handled in the ad arena by RSA Films.
Originally from Hamburg, Germany, Roth began his career as a production assistant and afterward as a junior editor at Jung von Matt. During that time he went on to direct his first client commercial at the age of 21 before heading to film school. Roth quickly gained momentum with high-profile projects, including a viral film for Dirt Devil which accumulated more than 30 million views on Vimeo. He is a two-time winner of the Young Director Award in Cannes and earned inclusion into the Saatchi & Saatchi New Directors Showcase in 2011 and SHOOT’s New Directors Showcase in 2012, along with winning numerous other accolades and shortlists including Cannes Lions, D&AD, ADC, AICP Show, Epica and Eurobest.
Roth also had the idea of gathering like-minded creatives together to push personal side projects as well as work outside the classic film jungle. One of these projects is the AKKURAT Journal, a magazine highlighting creatives and their work worldwide. Most recently he became a founding partner of his own creative label AKKURAT Studios to serve as a filmmaking and design imprint for himself. The company will officially launch in November but has already produced jobs for clients like Mercedes, Facebook, and Swiss luxury brand Bucherer.
For feature films, Roth is represented by ICM.
