This spot for the Hispanic market is in English with Spanish subtitles–and that’s the point of this clever idea out of agency Grupo Gallegos, Long Beach, Calif., on behalf of client Comcast.
We start on a NewsToday graphic which opens an English language newscast. An anchorwoman then tells us of late breaking news. A wanted and dangerous criminal has escaped from jail. She then refers to disturbing photographs of the criminal and the different looks he assumes.
Unfortunately, the Spanish language subtitles block the portion of the screen where these revealing photos are displayed one after another.
The anchor next tells us of a toll-free hotline to call if we see the dangerous felon. That supered phone number is also obscured by the Spanish-language on-screen translation.
The spot then cuts from the newscast to share the lesson of what we’ve just seen. In Spanish, it reads (here’s the English translation), “When you don’t watch TV in your language, you miss half of the story.”
An end tag advises Spanish-speaking viewers to get CableLatino de Comcast.
“Most Wanted” is one of two similarly themed spots for Comcast conceived by a Grupo Gallegos team that included creative directors Favio Ucedo and Juan Oubina, associate creative director/writer Martin Cerri, copywriters Fernando Fryd and Lulu Reynal, art director Andrés Munera and producer Carlos Barciela.
Both spots were directed by Andy Fogwill of Landia, Venice, Calif., and Buenos Aires. Producer was Juan Taylor.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More