By Jake Coyle, AP Film Writer
"Abominable" is just about the most cuddly piece of East-West synergy a corporation could dream up.
The first co-production between DreamWorks Animation and the Shanghai-based Pearl Studios (formerly known as Oriental DreamWorks), "Abominable" is a rare kind of creature but the sort we're likely to see more and more of in movie theaters. The Chinese box office will soon overtake the North America as the globe's top movie market, inevitably reorienting big-screen entertainment.
There's nothing wrong with aiming for moviegoers on each side of the globe. For Hollywood productions of a certain budget, it's long been considered a necessity. And, of course, the intermingling of cultures — like in Lulu Wang's lovely and heartfelt "The Farewell," released earlier this year — often fuels brilliant, border-straddling tales.
But "Abominable," about a girl who discovers a yeti on the rooftop of her Shanghai apartment building, is so safe, so risk-free, so bland, that its business imperatives are never just off-screen.
Writer-director Jill Culton (a writer on "Monsters, Inc." and director of "Open Season"), who co-directed "Abominable" with Todd Wilderman, opens her film, like the Humphry Bogart thriller "Dark Passage," with an escape shot from a first-person perspective. A young yeti — picture a giant, furry Maltese — gets loose from the wealthy collector of rare animals (Eddie Izzard).
Lured by a billboard for Mt. Everest, he hides himself on nearby rooftop. He's soon found by Yi (Chloe Bennet), a "self-proclaimed loner" teenager living below with her mother (Michelle Wong) and her diminutive but fiery grandmother (Tsai Chin). Since losing her father, Yi has thrown herself into an assortment of unpleasant jobs, trying to save money to make the trip across China she and her dad talked about.
The familial scenes are warm but fleeting. Before long Yi, along with a couple of neighboring pals — Jin (Tenzing Norgay Trainor, whose grandfather Tenzing Norgay summited Everest with Edmund Hillary) and Peng (Albert Tsai) — take off with the yeti they nickname Everest, with pursuers close behind (including a red-haired zoologist voiced by Sarah Paulson), as they try to get their furry friend back to his home in the Himalayas.
A travelogue of China follows, with the gang briskly journeying between postcard inland destinations, from the Gobi Desert to Leshan Giant Buddha in Sichuan. The animation is bright and lively, with some enchanting set-pieces. Everest, they learn, is just a big puppy — like a cartoon cousin to DreamWorks' dog-like dragon, Toothless.
He also has powers. With a low hum, Everest can spur gargantuan growth around him: a dandelion turns into an enormous floating ride, blueberries grow bigger than watermelons. The journey, too, takes on healing properties for Yi, whose beautiful violin playing — a hobby gleaned from her father — only adds to the uplifting quest.
"Abominable" is sweet and simple enough, but its emotionality always feels thin and, like much of the film, paint by numbers. (Coldplay's "Fix You" fits right in.) If I'm being hard on a mostly charming kids movie, it's because it feels tantalizing close to being something special. Yi, as affectionately voiced by Bennet, is a fabulously plucky heroine. And the (unfortunate) novelty of a major animated release centered completely on Asian characters, in an Asian setting, is something to celebrate. Unfortunately, "Abominable" still ends up feeling too familiar.
"Abominable," a Universal Studios release, is rated PG by the Motion Picture Association of America for some action and mild rude humor. Running time: 104 minutes. Two stars out of four.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
โThroughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,โ said Josh Paialii, head of creative at The Many. โOne look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brandsโ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. Heโll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.โ
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More