There’s no stopping the lunacy of a die-hard baseball fan as evidenced in this spot which opens on a man who is blow drying his long flowing beard.
He explains that he’s maintaining a tradition whereby he stops shaving from the last game of the season all the way until opening day of the following baseball season.
His wife apparently isn’t all that understanding, which he acknowledges, noting that she leaves little hints around the house for him to pick up on. For instance, we see him turn over a box of cereal to pour the contents into a bowl. It turns out, though, that his spouse has replaced the cereal with assorted disposable shaving razors which cascade into his breakfast bowl.
Undeterred, our baseball fanatic explains that once the beard gets down to his belt, “I know it’s time for pitchers and catchers to report to spring training.”
And once the beard reaches his zipper, he knows it’s opening day.
“I don’t need a calendar anymore,” he relates, noting that his beard is like a sundial or more accurately “a hairdial.”
An end tag carries the Chicago White Sox logo and the slogan, “There are traditions and there are White Sox traditions.”
Brian Billow of Hungry Man directed this spot for EnergyBBDO, Chicago.
The EnergyBBDO creative ensemble included chief creative officer Dan Fietsam, creative director Mike Roe, art director Isabela Ferreira, copywriter Jonathan Ozer, director of film and digital production Brigette Whisnant and producer Maris Xerogianes.
Cindy Becker exec produced for Hungry Man with Rick Rosemeyer serving as line producer. The DP was Kurt Brandstetter.
Editor was John Dingfield of Cutters, Chicago. (He has since joined FilmCore’s newly opened Chicago office.)
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More