Pulse Films has added directing duo SOB to its music video roster. Having met studying graphic design at Central Saint Martins, Sosa Ohen and Joe Shaw began collaborating. The focus of their personal projects went beyond graphic design as they began to experiment with art direction, branding and moving image. As their work continued to evolve, their creative vision grew and after graduating in 2018 the pair decided to collaborate more officially under the SOB moniker. SOB’s creative partnership with artist Collard was struck during their second year of university. Since then the directors were put in full control of Collard’s creative and artistic direction for the performer’s debut album Unholy. SOB ‘s direction included album artwork, music videos, marketing and tour visuals. Their visuals for “Warrior Cry” and “Hell Song” have garnered widespread acclaim for their richness and sophistication. SOB launches at Pulse with Collard’s latest video for “Merciless”….
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More