By David Bauder, Media Writer
NEW YORK (AP) --If Taylor Swift, Missy Elliot and a 1990s rap reunion couldn’t halt the shrinkage of MTV’s television audience for its Video Music Awards, perhaps nothing can.
The show was seen by 4.9 million viewers live on Monday across 12 different Viacom-owned networks, the Nielsen company said. That’s down from last year’s audience of 5.2 million, as the annual event has slid in television viewers each year since reaching 10.3 million in 2014.
MTV considers that more a reflection of changing media habits among young people than declining interest in its marquee show. The amount of young people watching cable television in general is rapidly shrinking, and social media measurements for the show are up, reflecting the different ways MTV’s audience consumes the programming.
For example, MTV aggressively pushes out clips of the show on social media platforms, and said those views were up 85 percent over last year and were the highest of any VMAs. In the weeks leading up the show, social media engagements — liking, sharing or commenting upon announcements about the event — more than doubled over last year. No TV program this summer triggered more social media activity, the network said.
Swift, music’s biggest star, opened the VMA’s with two songs off her just-released album, and the versatile Elliott collected the Video Vanguard Award for her innovative videos. The show, which aired from Newark, N.J., closed with an all-star performance of artists with New Jersey roots, including Queen Latifah, Redman, Wyclef Jean, Naughty by Nature and Fetty Wap.
Led by “America’s Got Talent,” NBC won last week in primetime network viewership, averaging 4 million viewers. CBS had 3.4 million viewers, ABC had 2.8 million, Fox had 1.8 million, ION Television had 1.4 million, Telemundo had 1.1 million; Univision had 1 million and the CW had 650,000.
Fox News Channel was the week’s most popular cable network, averaging 2.33 million viewers in primetime. ESPN had 2.14 million, MSNBC had 1.48 million, HGTV had 1.26 million and TLC and USA tied with 1.09 million.
ABC’s “World News Tonight” topped the evening newscasts with an average of 7.9 million viewers. NBC’s “Nightly News” was second at 7.3 million and the “CBS Evening News” had 4.9 million.
Below are primetime viewership numbers compiled by Nielsen for Aug. 19-25. Listings include the week’s ranking and viewership.
1. “America’s Got Talent” (Tuesday), NBC, 9.43 million.
2. “America’s Got Talent” (Wednesday), NBC, 8.12 million.
3. “60 Minutes,” CBS, 7.07 million.
4. NFL Exhibition Football: Pittsburgh at Tennessee, NBC, 6.24 million.
5. College Football: Miami at Florida, ESPN, 5.97 million.
6. “Celebrity Family Feud,” ABC, 5.21 million.
7. “NFL Pre-Game Show,” NBC, 4.9 million.
8. “Bachelor in Paradise” (Monday), ABC, 4.8 million.
9. “Big Brother” (Sunday), CBS, 4.64 million.
9. “NCIS,” CBS, 4.64 million.
11. “America’s Funniest Home Videos,” ABC, 4.56 million.
12. “Big Brother” (Wednesday), CBS, 4.53 million.
13. “The “$100,000 Pyramid,” ABC, 4.48 million.
14. “American Ninja Warrior,” NBC, 4.47 million.
15. “Big Brother” (Thursday), CBS, 4.38 million.
16. “Bachelor in Paradise” (Tuesday), ABC, 4.13 million.
17. “FBI,” CBS, 4.07 million.
18. “NCIS: New Orleans,” CBS, 3.95 million.
19. “The Big Bang Theory,” CBS, 3.93 million.
20. “Young Sheldon,” CBS, 3.81 million.
ABC is owned by The Walt Disney Co.; CBS is owned by CBS Corp. CW is a joint venture of Warner Bros. Entertainment and CBS Corp; Fox is owned by Fox Corp.; NBC is owned by Comcast Corp.
Rom-Com Mainstay Hugh Grant Shifts To The Dark Side and He’s Never Been Happier
After some difficulties connecting to a Zoom, Hugh Grant eventually opts to just phone instead.
"Sorry about that," he apologizes. "Tech hell." Grant is no lover of technology. Smart phones, for example, he calls the "devil's tinderbox."
"I think they're killing us. I hate them," he says. "I go on long holidays from them, three or four days at at time. Marvelous."
Hell, and our proximity to it, is a not unrelated topic to Grant's new film, "Heretic." In it, two young Mormon missionaries (Chloe East, Sophie Thatcher) come knocking on a door they'll soon regret visiting. They're welcomed in by Mr. Reed (Grant), an initially charming man who tests their faith in theological debate, and then, in much worse things.
After decades in romantic comedies, Grant has spent the last few years playing narcissists, weirdos and murders, often to the greatest acclaim of his career. But in "Heretic," a horror thriller from A24, Grant's turn to the dark side reaches a new extreme. The actor who once charmingly stammered in "Four Weddings and a Funeral" and who danced to the Pointer Sisters in "Love Actually" is now doing heinous things to young people in a basement.
"It was a challenge," Grant says. "I think human beings need challenges. It makes your beer taste better in the evening if you've climbed a mountain. He was just so wonderfully (expletive)-up."
"Heretic," which opens in theaters Friday, is directed by Scott Beck and Bryan Woods, co-writers of "A Quiet Place." In Grant's hands, Mr. Reed is a divinely good baddie — a scholarly creep whose wry monologues pull from a wide range of references, including, fittingly, Radiohead's "Creep."
In an interview, Grant spoke about these and other facets of his character, his journey... Read More