RESET Content has signed German film director Hanna Maria Heidrich for commercial representation in the U.S. She had previously been handled by RadicalMedia.
Heidrich first made her mark as a director in 2010 with her viral environmental campaign titled “We Miss You.” The campaign earned wide international recognition and led to the win of three awards at Cannes that year, including the prestigious Young Director Award for Heidrich.
In 2012, Heidrich directed a spec spot, Levi’s “Life is Calling,” which helped her gain inclusion into the 2012 SHOOT New Directors Showcase at the DGA Theatre in NYC. The next year her “Something is About to Happen” for client Radiotjanst in Sweden–out of Ruth Agency, Stockholm–earned distinction in SHOOT’s “The Best Work You May Never See” gallery.
Since then, Heidrich has directed commercials for major brands such as Porsche, Sky, Ikea, Stella Artois, Vodafone, and Mercedes Benz. She also created the sci-fi thriller series Killing All The Flies and directed the proof-of-concept pilot. In 2018, she directed a Super Bowl commercial for Pepsi starring Cindy Crawford.
Heidrich has earned more than 40 awards for her short films and commercials, and regularly serves as a juror at advertising film festivals in London, Cannes, and Berlin.
Review: Writer-Director Coralie Fargeat’s “The Substance”
In its first two hours, "The Substance" is a well-made, entertaining movie. Writer-director Coralie Fargeat treats audiences to a heavy dose of biting social commentary on ageism and sexism in Hollywood, with a spoonful of sugar- and sparkle-doused body horror.
But the film's deliciously unhinged, blood-soaked and inevitably polarizing third act is what makes it unforgettable.
What begins as a dread-inducing but still relatively palatable sci-fi flick spirals deeper into absurdism and violence, eventually erupting — quite literally — into a full-blown monster movie. Let the viewer decide who the monster is.
Fargeat — who won best screenplay at this year's Cannes Film Festival — has been vocal about her reverence for "The Fly" director David Cronenberg, and fans of the godfather of body horror will see his unmistakable influence. But "The Substance" is also wholly unique and benefits from Fargeat's perspective, which, according to the French filmmaker, has involved extensive grappling with her own relationship to her body and society's scrutiny.
"The Substance" tells the story of Elisabeth Sparkle, a famed aerobics instructor with a televised show, played by a powerfully vulnerable Demi Moore. Sparkle is fired on her 50th birthday by a ruthless executive — a perfectly cast Dennis Quaid, who nails sleazy and gross.
Feeling rejected by a town that once loved her and despairing over her bygone star power, Sparkle learns from a handsome young nurse about a black-market drug that promises to create a "younger, more beautiful, more perfect" version of its user. Though she initially tosses the phone number in the trash, she soon fishes it out in a desperate panic and places an order.
The one rule to follow is that... Read More