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    Marla Ulrich Named Head of Production At BBDO Atlanta

    By SHOOTUpdated:No Comments4729 Views
    Marla Ulrich
    ATLANTA --

    Marla Ulrich has joined BBDO Atlanta as head of production. Ulrich will report to Robin Fitzgerald, chief creative officer, and oversee the agency’s integrated production offering. She was most recently head of production at DDB San Francisco.

    “Production is more important today than ever before, with our brand partners’ increasing need for more and more content and the increased number of platforms available to production,” said Fitzgerald.  “Marla’s background in integrated production, her unconventional approaches to solutions and her outstanding client skills were what convinced us she was exactly the right person to lead us forward in this pivotal area.”

    For the last three years as DDB San Francisco’s head of production, Ulrich led an integrated team of producers to develop that shop’s in-house studio capabilities and create diverse media for a multitude of platforms. Before moving to DDB, she worked at DAVID The Agency, producing the global Coca-Cola broadcast work for the 2016 Olympic Games. Prior to that, she was a creative producer for Anomaly, New York and KesselsKramer, London and Amsterdam, working on projects for Budweiser, Google, Renaissance Hotels, Panera and Duracell, among others. 

    BBDO Atlanta has enjoyed recent success, capturing five Lions – one of which was Gold – at the International Festival for Creativity in Cannes.  Work was for Street Grace, which is dedicated to stopping sex trafficking.  The agency has also added new clients such as Kefi and Ibotta to its growing list, which also includes Honey Baked Ham, Norwegian Cruise Line, and Sanderson Farms. 

    Category:News
    Tags:BBDO AtlantaMarla Ulrich



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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