Washington Square Films has signed director Anson Fogel for U.S. commercial representation. His credits include projects for such brands as Apple, Volkswagen, Burger King, GE, Microsoft, The North Face, Red Bull, National Geographic, Jeep and Marriott. With a diverse skillset as a director, writer, producer and DP, Fogel brings a holistic approach to work spanning commercials, experimental shorts, feature films and photography.
Prior to joining Washington Square Films, Fogel was with Camp4Collective. There as part of a three-person collective, he was a director on Apple iPhone’s “Don’t Mess With Mother,” which is currently nominated for the primetime commercial Emmy Award. Agency on the iPhone spot was TBWAMedia Arts Lab.
Fogel’s lifelong passion for film was ignited by a childhood spent exploring rural mountains while immersing himself in books, movies and music. He built his career on the crew side, beginning his work on set as an AC, then spending seven years as a DP before directing for brands, documentary and television work. He has won over 20 major film festival awards, including the Grand Prize and three other awards at Banff 2011, a Grand Prize at New Zealand, The Fowler Award at Telluride, The Camera prizes at Trento and Gratz, and had two narrative short film premieres at major film festivals. He is currently based in Boulder, Utah.
Jonathan Schwartz, Washington Square Films’ director of sales and marketing, said, “Anson’s work is incredibly cinematic and incorporates wonderful storytelling and impeccable attention to detail.”
Fogel related, ““The team at Washington Square Films truly cares about the work and is very creative and forward-thinking in their business model and approach to the industry. Their diverse involvement across cinema and advertising is vital for where the industry is going.”
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More