Jordan Doucette has been elevated to chief creative officer of Leo Burnett Chicago. Most recently EVP/executive creative director at the agency, Doucette is the creative lead on The Kellogg Company and Miller-Coors. She starts in her new role immediately and will report jointly to Emma Montgomery, president and chief strategy officer, Leo Burnett Chicago, and Liz Taylor, chief creative officer, Leo Burnett Worldwide.
“In naming a new CCO, our priority was to make sure we are igniting the creative culture that is alive and well at Leo Burnett. No one is better positioned for this than Jordan,” Montgomery said. “Jordan’s open approach to creativity helps deliver great work from big, integrated teams and brands. She is a true partner and is the evolution of what a creative leader needs to be in today’s environment.”
As CCO, Doucette will continue leading the creative for her marquee clients, as well as oversee the Leo Burnett Chicago creative and production departments. She will also work in close partnership with Taylor.
“What attracted me to Leo Burnett is that it’s a creative solutions company that is continually transforming how we work to bring the best, most effective ideas to the table,” said Doucette. “I’m most excited that this role will help me get closer to our clients and our teams to help shape not only the work, but how we work.”
Doucette joined the agency in January 2018 and has been at the helm of Kraft Now Pay Later, All Together Cereal and Kraft Salad Frosting. Previously, she was chief creative officer of TAXI in Toronto leading award-winning work for blue-chip clients including Pfizer (Centrum, Advil and Robax), Canadian Tire, Mark’s, Fido Telecommunications, MINI Cooper, Vancouver Aquarium and BC Hydro.
She joins a strong cadre of women in leading Leo Burnett, including Montgomery; Taylor; Anna Gomez, chief financial officer; Katie Newman, chief marketing officer; Billie Smith, chief talent officer; and Veronica Puc, head of production.
Doucette and her teams have been recognized with wins at major industry award shows including the Cannes Lions International Festival of Creativity, The One Show, the CLIO Awards and the CASSIES.
Active in the industry, Doucette was a judge for The One Show in 2019, Cannes in 2017, and has participated in programs such as the Google WomenWill Program and podcast series, and the Cannes See It Be It panel. She has also served on the board of the Advertising and Design Council of Canada, which works to inspire creativity and encourage the highest possible quality of work in the country.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More