Nick Law, Publicis Groupe chief creative officer and president of Publicis Communications, will be leaving that dual role he’s held for the past year and half to take a post at Apple in September. The move was confirmed by Law and Arthur Sadoun, chairman and CEO of Publicis Groupe, in internal staff memos.
Law wrote, “This was a very hard decision for me. Not only have I enjoyed my time at Publicis, I’ve been energized by the ambition and relentless transformation of the Groupe. Publicis has the right plan, right model and the right people to solve the big challenges clients are facing. I wish I could continue to be a part of the journey–but the once in a lifetime opportunity to work with a brand I’ve admired my whole life was too good to ignore.
“I hope our world-class creative community has benefited from my time at Publicis. I’ll spend the next few months meeting with many of you, helping in any way I can–but confident of your future success. I’ve no doubt I’ll maintain the countless deep relationships I’ve developed at the Groupe.
“I’d like to thank,” concluded Law, “the amazing executive team for your support, the peerless talent for your inspiration, and our fearless leader, Arthur, for his trust.”
In his memo, Sadoun related, “Since Nick’s arrival, we have accomplished a lot. We have considerably strengthened our creative and strategic bench. We have considerably strengthened our creative bench and our global creative brands, Saatchi & Saatchi, Publicis, Leo Burnett, BBH and Marcel.”
Sadoun thanked Law for “all of that, and just as importantly, for bringing to the entire management team and the Groupe creative community a vision and an ambition for modern creativity.
“We will make sure that this vision continues to be at the core of the Groupe,” affirmed Sadoun. “That is why with the appointment of Liz Taylor, (CCO Leo Burnett and CCO Publicis Communications NA) and John Maeda (chief experience officer, Publicis Sapient), and Ben Mooge (chief creative officer, Publicis Groupe UK) we continue to build a creative collective, based on the belief that the future of creativity needs a broad spectrum of thinkers and makers to deliver the kind of groundbreaking ideas and products that our clients deserve. Together with our creative leaders around the world, they will be responsible for spearheading the world’s best storytelling, experiences and innovation.”
Law joined Publicis in May 2018 after a lengthy tenure at R/GA, last serving as its VP and global chief creative officer.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More