Full-service production and post studio ELEMENT has signed director Tom Foley for U.S. commercial representation. He comes over from Independent Media which handled him for over a decade; while there Foley directed work for brands including Burger King, Nike, OfficeMax, Dunkin’ Donuts and Marshalls. His first project with ELEMENT is writing and directing a multi-platform campaign for a national craft brewery.
ELEMENT founder/EP Eran Lobel described Foley as “an amazing creative filmmaker” with “a sophisticated comedic instinct.”
A Boston native, Foley took an early shine to film–and to sneaking into R-rated flicks with his brother. He followed his passion to study directing and writing at Northwestern University, graduating with a Bachelor’s degree in Communications/English. Landing a post as producer for Hal Riney & Partners, he quickly amassed a diverse skill set in commercial production and moved to Hill Holliday, where he climbed the ladder to serve as executive producer and VP. Armed with a more in-depth brand POV from the agency side, he made the shift to return to his first love of directing, crafting acclaimed commercial projects with Independent Media.
Foley said, “Eran and I have known each other for many years, and there was always a natural connection. With ELEMENT steadily moving onto the national stage, the timing is right for us to partner together.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More