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    Saatchi London Hires Dan Treichel Of “Climate Name Change” Fame As ECD

    By SHOOTUpdated:No Comments3668 Views
    Dan Treichel
    LONDON --

    Saatchi & Saatchi London has appointed Dan Treichel to serve as its executive creative director.

    Treichel is the creative mind behind many lauded campaigns, including 350 Action’s “Climate Name Change,” which was the 7th most awarded campaign in the world in 2014.

    Reporting to Saatchi London’s chief creative officer Guillermo Vega, Treichel will be responsible for the day-to-day running of the creative department and for adding even more creative firepower to Saatchi & Saatchi’s existing clients such as HSBC, Direct Line, EE, Kerry Foods, Britvic and Visa. 

    Before joining Saatchi, Treichel was at 180 Amsterdam where he spent two years as co-ECD leading the charge on United Colors of Benetton, PlayStation and ASICS Global. Prior to that, he worked at Barton F. Graf 9000 as creative director where he was responsible for the “Climate Name Change” campaign. 

    In his early career days, Treichel worked at Droga5 where he pitched and launched the “No Bollocks” campaign for Newcastle Brown Ale.

    Treichel art directed Burger King’s “Whopper Freakout,” which accrued 25 industry awards. He has more than 140 awards at the major creative festivals, including Cannes Lions, D&AD, ANDY awards, The Clios, AICP Show, and The One Show. Other creative highlights include United Colors of Benetton’s “Clothes for humans,” Land Rover’s “You’ll feel safe inside” and the “Fear of not flying Virgin Atlantic” campaign for Virgin Atlantic.

    Rob Potts, currently ECD at Saatchi & Saatchi London, will be leaving at the end of May to pursue other opportunities.

    Treichel said: “I’ve worked for Guillermo in the past and I remember creating some of my favorite campaigns with him. To work with Guillermo and be at Saatchi & Saatchi London was an opportunity I couldn’t miss.”

    Vega said: “Dan and I understand each other really well, and for me, everything he touches gets enhanced and improved. His creative flair and ability to come up with strategic solutions is outstanding. He is also a fun human to be around. This is just the beginning of our creative journey and I couldn’t be happier he is joining us.” 

    Category:News
    Tags:Climate Name ChangeDan TreichelSaatchi & Saatchi Londonl



    Does “Hundreds of Beavers” Reflect A New Path Forward In Cinema?

    Monday, November 25, 2024

    Hard as it may be to believe, changing the future of cinema was not on Mike Cheslik's mind when he was making "Hundreds of Beavers." Cheslik was in the Northwoods of Wisconsin with a crew of four, sometimes six, standing in snow and making his friend, Ryland Tews, fall down funny.

    "When we were shooting, I kept thinking: It would be so stupid if this got mythologized," says Cheslik.

    And yet, "Hundreds of Beavers" has accrued the stuff of, if not quite myth, then certainly lo-fi legend. Cheslik's film, made for just $150,000 and self-distributed in theaters, has managed to gnaw its way into a movie culture largely dominated by big-budget sequels.

    "Hundreds of Beavers" is a wordless black-and-white bonanza of slapstick antics about a stranded 19th century applejack salesman (Tews) at war with a bevy of beavers, all of whom are played by actors in mascot costumes.

    No one would call "Hundreds of Beavers" expensive looking, but it's far more inventive than much of what Hollywood produces. With some 1,500 effects shots Cheslik slaved over on his home computer, he crafted something like the human version of Donald Duck's snowball fight, and a low-budget heir to the waning tradition of Buster Keaton and "Naked Gun."

    At a time when independent filmmaking is more challenged than ever, "Hundreds of Beavers" has, maybe, suggested a new path forward, albeit a particularly beaver-festooned path.

    After no major distributor stepped forward, the filmmakers opted to launch the movie themselves, beginning with carnivalesque roadshow screenings. Since opening in January, "Hundreds of Beavers" has played in at least one theater every week of the year, though never more than 33 at once. (Blockbusters typically play in around 4,000 locations.)... Read More

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