Saatchi & Saatchi London has appointed Dan Treichel to serve as its executive creative director.
Treichel is the creative mind behind many lauded campaigns, including 350 Action’s “Climate Name Change,” which was the 7th most awarded campaign in the world in 2014.
Reporting to Saatchi London’s chief creative officer Guillermo Vega, Treichel will be responsible for the day-to-day running of the creative department and for adding even more creative firepower to Saatchi & Saatchi’s existing clients such as HSBC, Direct Line, EE, Kerry Foods, Britvic and Visa.
Before joining Saatchi, Treichel was at 180 Amsterdam where he spent two years as co-ECD leading the charge on United Colors of Benetton, PlayStation and ASICS Global. Prior to that, he worked at Barton F. Graf 9000 as creative director where he was responsible for the “Climate Name Change” campaign.
In his early career days, Treichel worked at Droga5 where he pitched and launched the “No Bollocks” campaign for Newcastle Brown Ale.
Treichel art directed Burger King’s “Whopper Freakout,” which accrued 25 industry awards. He has more than 140 awards at the major creative festivals, including Cannes Lions, D&AD, ANDY awards, The Clios, AICP Show, and The One Show. Other creative highlights include United Colors of Benetton’s “Clothes for humans,” Land Rover’s “You’ll feel safe inside” and the “Fear of not flying Virgin Atlantic” campaign for Virgin Atlantic.
Rob Potts, currently ECD at Saatchi & Saatchi London, will be leaving at the end of May to pursue other opportunities.
Treichel said: “I’ve worked for Guillermo in the past and I remember creating some of my favorite campaigns with him. To work with Guillermo and be at Saatchi & Saatchi London was an opportunity I couldn’t miss.”
Vega said: “Dan and I understand each other really well, and for me, everything he touches gets enhanced and improved. His creative flair and ability to come up with strategic solutions is outstanding. He is also a fun human to be around. This is just the beginning of our creative journey and I couldn’t be happier he is joining us.”
Rom-Com Mainstay Hugh Grant Shifts To The Dark Side and He’s Never Been Happier
After some difficulties connecting to a Zoom, Hugh Grant eventually opts to just phone instead.
"Sorry about that," he apologizes. "Tech hell." Grant is no lover of technology. Smart phones, for example, he calls the "devil's tinderbox."
"I think they're killing us. I hate them," he says. "I go on long holidays from them, three or four days at at time. Marvelous."
Hell, and our proximity to it, is a not unrelated topic to Grant's new film, "Heretic." In it, two young Mormon missionaries (Chloe East, Sophie Thatcher) come knocking on a door they'll soon regret visiting. They're welcomed in by Mr. Reed (Grant), an initially charming man who tests their faith in theological debate, and then, in much worse things.
After decades in romantic comedies, Grant has spent the last few years playing narcissists, weirdos and murders, often to the greatest acclaim of his career. But in "Heretic," a horror thriller from A24, Grant's turn to the dark side reaches a new extreme. The actor who once charmingly stammered in "Four Weddings and a Funeral" and who danced to the Pointer Sisters in "Love Actually" is now doing heinous things to young people in a basement.
"It was a challenge," Grant says. "I think human beings need challenges. It makes your beer taste better in the evening if you've climbed a mountain. He was just so wonderfully (expletive)-up."
"Heretic," which opens in theaters Friday, is directed by Scott Beck and Bryan Woods, co-writers of "A Quiet Place." In Grant's hands, Mr. Reed is a divinely good baddie — a scholarly creep whose wry monologues pull from a wide range of references, including, fittingly, Radiohead's "Creep."
In an interview, Grant spoke about these and other facets of his character, his journey... Read More