Derek Green has joined We Are Unlimited, an Omnicom agency, as executive creative director. Green will report directly to Toygar Bazarkaya, chief creative officer of Unlimited.
Green comes aboard the Unlimited team to expand the agency’s creative ambitions for the McDonald’s client. In this role, Green will help oversee Unlimited’s creative output and build momentum for the agency’s future. He has a penchant for building teams that deliver successful, customer-driven creative campaigns for iconic global brands. Green also brings to We Are Unlimited a keen knowledge of the McDonald’s QSR (quick service restaurant) industry landscape.
Green has over 25 years of international experience, with extensive 360 work for QSR brands like KFC. Most recently, Green served as ECD at Ogilvy Sydney, where he led creative across accounts such as AMEX, IBM, Lion Breweries, Nestle, Coca-Cola, Kimberly-Clark, Optus and Transport for NSW. Prior to his role at Ogilvy, Green served as SVP, ECD at Cramer-Krasselt in Chicago, which was named Most Effective Independent Agency at the 2014 North American EFFIEs. His work has won Gold EFFIEs in both Australia and the wider APAC region, as well as Gold and Silver Cannes Lions across three continents.
Green’s hire follows the appointment of Sumer Friedrichs as Unlimited’s chief production officer in late 2018.
Review: Writer-Director Coralie Fargeat’s “The Substance”
In its first two hours, "The Substance" is a well-made, entertaining movie. Writer-director Coralie Fargeat treats audiences to a heavy dose of biting social commentary on ageism and sexism in Hollywood, with a spoonful of sugar- and sparkle-doused body horror.
But the film's deliciously unhinged, blood-soaked and inevitably polarizing third act is what makes it unforgettable.
What begins as a dread-inducing but still relatively palatable sci-fi flick spirals deeper into absurdism and violence, eventually erupting — quite literally — into a full-blown monster movie. Let the viewer decide who the monster is.
Fargeat — who won best screenplay at this year's Cannes Film Festival — has been vocal about her reverence for "The Fly" director David Cronenberg, and fans of the godfather of body horror will see his unmistakable influence. But "The Substance" is also wholly unique and benefits from Fargeat's perspective, which, according to the French filmmaker, has involved extensive grappling with her own relationship to her body and society's scrutiny.
"The Substance" tells the story of Elisabeth Sparkle, a famed aerobics instructor with a televised show, played by a powerfully vulnerable Demi Moore. Sparkle is fired on her 50th birthday by a ruthless executive — a perfectly cast Dennis Quaid, who nails sleazy and gross.
Feeling rejected by a town that once loved her and despairing over her bygone star power, Sparkle learns from a handsome young nurse about a black-market drug that promises to create a "younger, more beautiful, more perfect" version of its user. Though she initially tosses the phone number in the trash, she soon fishes it out in a desperate panic and places an order.
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