NYC-headquartered creative design, animation and mixed media studio LOBO has expanded its sales team, signing with Anya Zander and Andrew Michaeloff of Hustle/Side Hustle on the East Coast, Lauren Schuchman of Diplomat on the West Coast, and Partizan in the U.K. Diplomat’s roster also includes Sweetshop, Believe Media, Slim Pictures, COLOSALLE, Nomad, and KEVIN. Hustle’s roster includes Partizan, Ruffian, Tool of North America, CHROMISTA, Sweetshop, NO6, Whitehouse Post, duotone, Carbon, and Art Jail. Side Hustle’s roster also includes Partizan Studio, MediaMonks Animation, London Alley, Cap Gun Collective, and Identity. Diplomat founder Schuchman held positions at Hybrid Edit and The Sweetshop as head of U.S. sales before launching her own independent firm. Partizan will represent LOBO’s full roster of talent in the U.K. Side Hustle recently launched as part of the Hustle network with a focus on marketing and strategy for design-driven studios and niche live-action production offerings….
Production industry vet Meredith Machial has launched Liaison. The new venture will rep a roster which includes The Chimney Group, Great Guns, Bandit Edit, Scout Studios, Claus Studios, Edit 1, The Music Playground and Bestfriend. Liaison will handle Great Guns, Bandit Edit, Scout Studios, Claus Studios and Edit 1 in the Midwest and Texas. Repped in Texas by Liaison are The Chimney Group, The Music Playground and Bestfriend. Machial began her career at Reel FX in Dallas. Prior to starting Liaison, she held executive producer positions at 321Launch, Charlex and Resident Creative Studio in New York City and SWAY Studio in Los Angeles. While at SWAY Machial also executive produced for feature and television projects, including 2012 and Nip/Tuck. Machial and Liaison are currently based in Dallas…..
Eleanor Adds Director Candice Vernon To Its Roster For Spots and Branded Content
Director Candice Vernon has joined production house Eleanor for U.S. representation spanning commercials and branded content. She has already wrapped several jobs at Eleanor, which waited to announce her until they had a body of work together.
Via Eleanor, Vernon made history as the first Black director on a Febreze commercial. The “Small Spaces” campaign marks a major departure from Febreze’s typical blue-and-white world. The home of the “Revolving Door” commercial is a beautiful array of bold sunset hues, African prints, and African art.
Vernon said, “I asked myself, what feels right to me? What feels new? I wanted to bring an essence of not just Black Americans but the full diaspora. I wanted to make a statement that we’re not a monolith.”
Following the success of the “Small Spaces” campaign, Febreze brought Vernon back for a comedy-infused trifecta exploring the hilarious situations that call for an air freshening hero.
Febreze Brand VP Angelica Matthews said, “About two years ago, we realized the consumers that were the most loyal to Febreze were the African American consumers. And the more we learned, the more we realized the richness that we were really missing. So we said we have to go beyond just Black casting, we need to get Black directors that truly understand the culture that truly understand how to bring authentic performances out on screen. We really looked around the industry and noticed there’s actually a shortage of African American directors who have experience doing commercials. When we all saw Candice’s reel, we could all tell the passion for the craft, passion for really trying to help us from where we are to where we’re trying to go.”
Vernon brings a unique lens to... Read More