Register

    Ryan Lehr Named ECD At Deutsch’s L.A. Office

    By SHOOTUpdated:No Comments5051 Views
    Starting at the bottom left and zig-zagging up are Deutsch’s MyTran Dang, Eileen Moss, Curtis Petraglia, Travis Swingler, Andrew Kong and Ryan Lehr.
    LOS ANGELES --

    Deutsch has named Ryan Lehr as executive creative director for its Los Angeles office. Lehr was tapped by Deutsch in 2012 to write and develop creative campaigns for key brands under the Keurig Dr Pepper (KDP) umbrella. Since then, he has risen through the ranks and developed award-winning work for Dr Pepper, 7UP and Taco Bell. In his new role, he will continue to report to Brett Craig, chief creative officer at Deutsch LA.

    “Ryan hasn’t just created ads, he’s invented multiple intellectual properties–that have lasted–on behalf of Dr Pepper,” said Craig. “From Lil’ Sweet to Fansville, he creates characters and conceits that America loves and more importantly, really work. I look forward to what he will do next as a leader at Deutsch.”

    Lehr got his start in advertising working reception at TBWAChiatDay. He then landed his first copywriter position at Omelet and helped establish the agency’s LA office working on campaigns for major entertainment brands including Marvel, Activision, ABC, FOX and TNT. Returning to TBWAChiatDay in 2011, Lehr worked on Pepsi and Tostitos prior to joining Deutsch. Outside of advertising, he has written and sold pilots to FOX, Spike Network and Adult Swim.

    Lehr said of Deutsch, “The agency has all the resources and benefits of a larger shop; but also, the ability to be quick and nimble. From account to strategy, through creative and production, we have the most talented people in the industry. And our KDP clients are also some of the best in the biz. I am extremely fortunate to be in this position and to have the opportunity to continue to make breakthrough and effective work with people I truly like.”

    Lehr can be credited for some of Dr Pepper’s most iconic work including Lil’ Sweet which has been one of the most successful campaigns in Diet Dr Pepper history. Lehr also spearheaded Dr Pepper’s latest campaign “Fansville,” a parody TV show drama that aired throughout the 2018 college football season. In 2016, Lehr helped lead Taco Bell’s Super Bowl campaign for the highly successful Quesalupa product launch.

    The appointment of Lehr comes on the heels of Craig’s elevation to CCO for Deutsch’s Los Angeles office.

    Category:News
    Tags:DeutschRyan Lehr



    Does “Hundreds of Beavers” Reflect A New Path Forward In Cinema?

    Monday, November 25, 2024

    Hard as it may be to believe, changing the future of cinema was not on Mike Cheslik's mind when he was making "Hundreds of Beavers." Cheslik was in the Northwoods of Wisconsin with a crew of four, sometimes six, standing in snow and making his friend, Ryland Tews, fall down funny.

    "When we were shooting, I kept thinking: It would be so stupid if this got mythologized," says Cheslik.

    And yet, "Hundreds of Beavers" has accrued the stuff of, if not quite myth, then certainly lo-fi legend. Cheslik's film, made for just $150,000 and self-distributed in theaters, has managed to gnaw its way into a movie culture largely dominated by big-budget sequels.

    "Hundreds of Beavers" is a wordless black-and-white bonanza of slapstick antics about a stranded 19th century applejack salesman (Tews) at war with a bevy of beavers, all of whom are played by actors in mascot costumes.

    No one would call "Hundreds of Beavers" expensive looking, but it's far more inventive than much of what Hollywood produces. With some 1,500 effects shots Cheslik slaved over on his home computer, he crafted something like the human version of Donald Duck's snowball fight, and a low-budget heir to the waning tradition of Buster Keaton and "Naked Gun."

    At a time when independent filmmaking is more challenged than ever, "Hundreds of Beavers" has, maybe, suggested a new path forward, albeit a particularly beaver-festooned path.

    After no major distributor stepped forward, the filmmakers opted to launch the movie themselves, beginning with carnivalesque roadshow screenings. Since opening in January, "Hundreds of Beavers" has played in at least one theater every week of the year, though never more than 33 at once. (Blockbusters typically play in around 4,000 locations.)... Read More

    MySHOOT Profiles


    Add A Comment