Deutsch has promoted IV Tench to EVP, director of digital production for the agency’s Los Angeles office. Tench joined Deutsch in 2014 to work on key accounts and was tapped to run the department in 2017. Under his leadership, Deutsch continues to build much of its award-winning digital campaigns, applications and websites in-house with a team of producers and engineers. In Tench’s new role, he will continue to report to Deutsch’s Los Angeles chief digital officer, Pam Scheideler.
“IV has emerged as not just a production leader but a master collaborator who can work with diverse teams across all of our clients to produce the effective and delightful digital work for our brands,” said Scheideler. “With IV and Diego de la Maza at the helm of Deutsch’s production departments in LA, together they are bringing the synergy between digital media and content production to the next level.”
Tench has held digital and interactive leadership positions at FCB, CP+B and Digitas. He’s been honored with some of the industry’s top accolades including Cannes, FWA and the Effies. He holds a master’s degree from NYU’s Tisch School of the Arts in interactive telecommunications.
“Deutsch has a deep bench of skilled digital producers that has time and time again brought to life strong creative ideas through strategic interactive executions,” said Tench. “Through continued collaboration, we will go even bigger in creating work that keeps our brands at the center of the conversation.”
Deutsch continues to strengthen its digital department as the agency expands its breadth of digital work across its roster.
Oscar and Emmy-Winning Composer Kris Bowers Joins Barking Owl For Advertising, Branded Content
Music, audio post and sonic branding house Barking Owl has taken on exclusive representation of Oscar and Emmy-winning composer Kris Bowers for advertising and branded content.
Bowers’ recent film scores include The Wild Robot and Bob Marley: One Love, alongside acclaimed past works such as The Color Purple (2023), King Richard and Green Book. His contributions to television are equally impressive, with scores for hit series like Bridgerton, When They See Us, Dear White People, and his Daytime Emmy Award-winning score for The Snowy Day.
In addition to his work as a composer, Bowers is a visionary director. He recently took home the Academy Award for Best Documentary Short Subject for his directorial work on The Last Repair Shop. The emotionally touching short film spotlights four of the people responsible for repairing the musical instruments used by students in the Los Angeles Unified School District (LAUSD). The Last Repair Shop reflects the positive influence that musical instruments have on the youngsters who play them, and the adults in the LAUSD free repair service who keep them working and in tune.
Barking Owl CEO Kirkland Alexander Lynch said of Bowers, “His artistry, diversity of style and depth of storytelling bring an unparalleled edge to the work we create for global brands. His presence on our roster reflects our continued commitment to pushing the boundaries of sound and music in advertising.”
Johanna Cranitch, creative director, Barking Owl, added, “Kris first caught my attention when he released his record ‘Heroes + Misfits’ where he fused together his jazz sensibility with a deeply ingrained aptitude for melody, so beautifully.... Read More