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    Tool Signs Directors Rudi Schwab, Sasha Levinson For Spots and Branded Content

    By SHOOTUpdated:No Comments4562 Views
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    Sasha Levinson
    LOS ANGELES --

    Tool of North America has added live-action directors Rudi Schwab and Sasha Levinson to its roster for commercial and branded content representation in the U.S.

    Schwab began his career as a photographer, eventually moving on to direct commercials, including Gillette’s “Handle With Care” which won seven Cannes Lions and four Gold Clio Awards. With a knack for capturing the emotional and inspiring elements of a story, he has collaborated with brands including Google, Hewlett-Packard, Disney and Samsung. Schwab has garnered assorted awards for his work, including Emmys, Cannes Lions, Clio Awards and Golden Pencils. 

    Levinson, who is best known for co-writing and directing short films for the Las Vegas Convention and Tourism Authority, all of which went viral, garnering a dramatic global response, perhaps most notably with the viral spot “Now and Then” receiving a nomination for YouTube Ad of the Year. She began her career in the electric music video scene, receiving an MTV nomination for her work on Cake’s “Short Skirt, Long Jacket.” Levinson has directed commercials for brands such as Microsoft, Starbucks, Samsung and McDonald’s. 

    Prior to joining Tool, Schwab and Levinson had most recently been repped by Humble.

    “As seasoned filmmakers with strong points of view, both directors have the great gift of crafting powerful and emotional stories,” said Nancy Hacohen, managing director of live action at Tool. “Working with HP and Gillette, Schwab has combined clear and confident storytelling with breath-taking visuals. Additionally, Sasha has broken new creative ground by presenting a refreshing, unique, and modern female perspective.” 

    Category:News
    Tags:Nancy HacohenRudi SchwabSasha LevinsonTool of North America



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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