Shay Fu has been promoted to head of global operations for Craft, McCann Worldgroup’s global content production and adaptation unit. Craft offers integrated print, video and digital design production as well as translation and adaptation services in more than 65 markets worldwide. Fu will lead global studio operations in addition to her continuing position as EVP, managing director of Craft North America.
In her expanded role, Fu will partner with Craft’s regional studio leads and managing directors across the globe, focusing on operational excellence, best practices, and building a strong and well-connected international network of studio teams. She takes on global responsibilities that were previously held by Craig Smith, who continues in his roles as chief information officer both for Craft and for McCann Worldgroup.
“Shay has transformed Craft’s North American studios which are all performing at a high level servicing some of the most iconic brands in the industry,” said Ed Powers, Craft’s global CEO. “She will now expand her talents to our studios around the world, with a keen focus on taking our commitment to excellence and our clients to the next level.”
Fu, who has over 20 years of experience in the creative services industry, first joined McCann Worldgroup in 2013 to lead Craft New York. She was promoted in 2017 to EVP, managing director of Craft North America, heading operations that also include New York, Boston, Toronto, Parsippany, N.J., Detroit, and Jacksonville, Florida.
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a global marketing services company with over 20,000 employees in more than 100 countries, comprising McCann (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), Craft (content production), Weber Shandwick (public relations), FutureBrand (consulting/design), and PMK-BNC (entertainment/brand/popular culture).
