Linda Knight, formerly an executive creative director at TBWAChiatDay, has joined Phenomenon as its chief creative officer.
Erica Hoholick, president of business transformation agency Phenomenon, said, “Linda has a stellar creative pedigree and an incredible reputation for mentoring, developing and managing strong creative talent. She is a generous, bold and inspiring leader who has an impressive following–not only with creatives, but clients we well. Her experience, creative ambition and management style are exactly what we need as we continue to grow in size, scale and aspiration.”
Knight began her career in Australia before being hired by Wieden+Kennedy, where she spent almost a decade working in the Portland, Ore. and Amsterdam offices. After W+K, she embarked on a freelance career, taking on assignments at CAA, R/GA, MAL and W+K. Over the course of her career, Knight has created large-scale, multi-platform, global campaigns for brands such as Nike, adidas, Gatorade and Coca-Cola. During her time at TBWAChiatDay LA, Knight worked on the Grammys, Quickbooks, Nissan Heisman House, and was instrumental in winning Intel and Peak Games for the agency. She has completed the coveted “sports trifecta,” creating campaigns for the Super Bowl, the Olympics and the World Cup. She was also featured in the 2017 Business Insiders list of the 30 Most Creative Women in Advertising.
Knight said of her new roost, “The agency is perfectly positioned to take advantage of a moment in our industry where clients are looking for more from partners–for creative and business solutions that challenge what advertising agencies have traditionally been able to achieve. The clients and talent that have migrated to Phenomenon is testament to the fact that something special is happening at the agency, and I look forward to accelerating this momentum.”
Current Phenomenon clients include Intuit, Crate&Barrel, CB2, DC Entertainment, Warner Bros., KB Home, Pepsi, Procter & Gamble, American Express, Aetna, American Cancer Society, Providence St Joseph Health, TD Ameritrade and Neustar.
Vellas Joins Anonymous Content Brazil To Develop Content and Advertising Slate
Brazilian director Vellas has joined Anonymous Content Brazil, Anonymous Content’s joint venture with an investment from Creative Artists Agency (CAA). In his new role, Vellas will work closely with the Anonymous Content Brazil team to develop advertising and content projects to bolster their growing content slate.
Vellas continues to be repped by various production companies in different territories, including PRETTYBIRD in the U.S. and U.K. markets.
Barbara Teixeira, CEO and executive producer at Anonymous Content Brazil, said, “Vellas’ arrival reinforces Anonymous’ proposition and the significant movement that the Brazilian operation is making. His creative vision and talent as a director are not limited to advertising, as he has also worked on various content projects. This move is a practical example of our business vision, where great ideas should be executed in their best format, whether it’s a 30-second commercial or a streaming series.”
Renata Dumont, Anonymous Content Brazil’s executive producer, added, “The value proposition of Anonymous Content Brazil is unique because it offers brands and agencies storytelling in any format, whether in advertising or entertainment. It is in the company’s DNA to operate in a structured and complementary way in both scenarios, and its work and awards reinforce this. We see in Vellas exactly the profile of a director with a portfolio and potential for work that shines in both advertising festivals and TV and film awards.”
Vellas said, “I have found at Anonymous not only a place where I will have the freedom to work on projects I truly believe in and identify with, whether in advertising or entertainment, but also the entire structure, international support, and some of... Read More