WPP agency Berlin Cameron has added Jamie Silverman as creative director and Anne St. Pierre as group strategy director. Silverman will oversee all creative campaigns coming out of Berlin Cameron, while St. Pierre will lead the agency’s strategy department in developing holistic approaches across all clients. Silverman will report directly to ECD and CEO Ewen Cameron and St. Pierre will report to Jen DaSilva, president of Berlin Cameron.
Prior to joining Berlin Cameron, Silverman served as associate creative director at Publicis Groupe and before that spent time at agencies including Ogilvy and mcgarrybowen. Throughout her career, she has worked across a variety of brands including Citibank, Walmart, Heineken, Disney, Crayola, Verizon, Blistex and United Airlines. Silverman is deeply invested in establishing gender equality among creatives (and in life), most notably partnering with Girls Educational & Mentoring Services (GEMS) to help aid in its mission to eradicate the commercial sexual exploitation of girls and young women.
St. Pierre brings her own unique strengths and a broad range of strategic expertise to Berlin Cameron. Having been in the industry for over 15 years, she’s crafted strategies at agencies including Digitas, Jack Morton, VaynerMedia and MMC, working extensively in the digital, social and customer experience areas. St. Pierre has been critical in shaping strategy for brands including American Express, JPMorgan Chase, Capital One, Fidelity, Merck and Emblem Health.
In a joint statement, Silverman and St. Pierre noted, “The emphasis that Berlin Cameron puts on brand purpose is hugely important to us. From its ‘Girl Brands Do It Better’ initiative, meant to empower female entrepreneurs through connections and creativity, to its experiential arm, BCXP, there are boundless opportunities to create real impact in the world.”
