Register

    WPP Unites Wunderman, J. Walter Thompson

    By SHOOTUpdated:No Comments3043 Views
    Mel Edwards (l) and Tamara Ingram will serve as CEO and chairman, respectively, of Wunderman Thompson.
    NEW YORK --

    WPP has announced that Wunderman and J. Walter Thompson will unite to form Wunderman Thompson, a creative, data and technology agency. Wunderman Thompson will be an agency of more than 20,000 people in 90 markets. It will be fully operational in early 2019.

    Wunderman and J. Walter Thompson share many core clients, who will now have simpler access to the expertise of both agencies. And, as technology reshapes marketing, Wunderman Thompson will also capitalize on close and longstanding partnerships with Adobe, Amazon, Google, IBM, Microsoft, Salesforce and SAP.

    The newly formed agency will be led by global CEO Mel Edwards, who is currently the global CEO of Wunderman. Tamara Ingram, CEO of J. Walter Thompson, will become chairman. 

    Mark Read, CEO of WPP, said: “Wunderman Thompson is a formidable combination, bringing together the capabilities our clients are demanding–award-winning creativity alongside deep expertise in technology, data and commerce–in a single organization. 

    “Clients want greater simplicity from their partners and this development, like others at WPP, is designed to reshape our company around their needs,” he continued. “It’s great news for our clients that we can combine the best of JWT and Wunderman in a single agency, and it’s great news for WPP as it allows us to compete more effectively in the sectors with the most significant opportunities for future growth.”

    Edwards stated: “To achieve transformative outcomes, clients today need inspiration that is rooted in data-driven insight. I’m really excited to be able to deliver that within one agency. Wunderman Thompson offers precisely what clients want: brilliant creativity, expertise in data and sophisticated technology skills. I couldn’t be more honored to lead this new organization and its exceptional people.” 

    Ingram added: “Both JWT and Wunderman have been built by the commitment of many talented people, whose combined capabilities will further distinguish us in the market. Coming together was a decision driven by the opportunity to better serve our clients, expand our offering and create an agency effectively positioned for the future. As Wunderman Thompson we will deliver world-class services in every geography, and work that is more meaningful and more impactful than ever.”

    Category:News
    Tags:J. Walter ThompsonWPPWundermanWunderman Thompson



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

    MySHOOT Profiles


    Add A Comment