Director Henry Littlechild has joined production house Wondros for commercials and branded content in the U.S. Littlechild–who continues to be handled in the U.K. by production company Outsider–joins a Wondros directorial roster that includes Gerald McMorrow, Antoine Fuqua, Jesse Dylan, Dennie Gordon, Riess|Hill, Ellis Bahl, Jeff Yeats and the recently signed Sean Thonson. Littlechild had earlier been repped by Station Film in the American ad market.
London-bred Littlechild discovered his passion for the arts early on, studying film and photography at a local art school before catapulting into the realm of directing through acclaimed advertising agency Leagas Delaney. Littlechild made several films for the agency as an integral part of creative new business pitches, and his work ultimately caught the attention of London’s The Viral Factory. Known for pioneering the art of viral marketing, The Viral Factory was the ideal nurturing ground for Littlechild. While there, he directed several high-profile projects, including a content series for Ford Ka, which has been viewed by over 30 million people online and won multiple awards, including a Silver BTAA and Young Guns Bronze.
Littlechild has worked with multiple European agencies over the years including AMV BBDO, Fallon, Leo Burnett, MullenLowe, Grey, Ogilvy, and TBWA. Through his widespread experiences, he was celebrated for his unique approach to storytelling with three Silver Lions awards at Cannes and One Show Gold for his Ford Fiesta SP campaign, to name just a few. Littlechild’s CGI project for Smyths toys was revered for expanding consciousness and outdated gender norms with a young boy dressed as a princess; the piece now has more than 10 million hits on YouTube.
Sophie Gold, executive producer of commercials at Wondros, said of Littlechild, “His style encapsulates intelligently crafted, creative comedy performance, which crosses live-action, VFX, animation, puppetry, and CGI.”
Littlechild shared, “Some things are meant to be and as soon as I spoke to Sophie, she had me hooked on her vision for Wondros. After concentrating on Europe for the last few years, I cannot wait to get started in the U.S.”
