By Dee-Ann Durbin, Business Writer
LOS ANGELES (AP) --Mochi — a pillowy, Japanese rice dough — has been around for centuries. But now it's one of the fastest-selling items in your grocery's freezer aisle.
The popularity of the bite-sized treats is due in part to The Mochi Ice Cream Co. The company was founded three years ago after the private equity firm Century Park Capital Partners bought Mikawaya, a 105-year-old Los Angeles-based Japanese confectioner.
Mikawaya is credited with inventing ice-cream filled mochi in the 1990s. The treats were sold in ethnic groceries, but Century Park saw an opportunity to expand. The company's new brand, My/Mo, is now in 12,000 U.S. and Canadian grocery stores. Some even have My/Mo-branded freezers in the deli department, where shoppers can grab individual mochi. My/Mo's chief marketing officer, Russell Barnett — who was also the salesman behind Mike's Hard Lemonade and Popchips — talks about what's next for My/Mo. The questions and answers have been edited for clarity and length.
Q. Why did you think the time was right for mochi ice cream?
A. What we set about doing was making mochi ice cream accessible to the masses by doing a couple of things. One: Keep the weird, man. Chewing your ice cream. Dough and ice cream is nirvana! And then, it's getting rid of the things that are hindrances. I didn't grow up with the yuzu. I didn't grow up with the red bean paste. But I did grow up with vanilla, chocolate, strawberry. So we adjusted the flavor profiles. And then lastly, we gave it a name people could pronounce. Think about what Chobani did with Greek yogurt. Greek yogurt's been around. It's not like it was new.
Mochi ice cream is in exactly the right space. It's hand-held, naturally portion-controlled. Three bites, 110 calories and you're out. When I take three or four bites of something, all of a sudden, I'm a snack. And you've got Millennials, who snack more than any other generation. They snack four times per day. They snack more than they eat.
It was really just taking and triangulating all of the ideas that are happening in the world right now.
Q. How will you keep sales growing?
A. We're doing all this on still very, very low awareness of mochi ice cream. So there's a lot of runway there. The other piece of this is we really believed early on it was important to not just create a single product, but really create a snack platform. We came out with My/Mo mochi ice cream, which is a full dairy experience. We also knew that there's a tremendous amount of movement toward meatless and reduction of meat and traditional protein, so it was also important to come out with a non-dairy and vegan line. And then we thought, "Why don't we deconstruct our ice cream as long as we're at it." So a few months ago we launched our My/Mo ice cream with mochi bits. So that's how we continue this. We're an antsy bunch. And we love this stuff.
Q. You've had a varied career. What's the common thread between selling mochi, Mike's Hard Lemonade and Popchips?
A. All of them had a real vision, all of them had an exceptional management team and all of them had the belief that they were really truly creating more than just a product, and truly understood the responsibility of creating a new category. The other thing is, all of these brands celebrated lifestyle. It's really about taking all your cues not from what you believe to be the right answer, but really spending time with consumers. This year I'm probably going to travel just about every week. There's a lot of time being spent with our retail partners and a lot of time being spent with consumers, just observing. When you really take your cues from the consumer, it's less about your own ideas.
Q. What advice would you give to your younger self?
A. Give yourself the chance to breathe. Because there's so many things to do. You're never going to get caught up. You're never going to be perfect. Inevitably there's something wrong. So for me, marketing is not about the right answer. It's more varying degrees of wrong. It's OK to make mistakes. Learn from them, because you're going to really, really expand upon that learning.
Rom-Com Mainstay Hugh Grant Shifts To The Dark Side and He’s Never Been Happier
After some difficulties connecting to a Zoom, Hugh Grant eventually opts to just phone instead.
"Sorry about that," he apologizes. "Tech hell." Grant is no lover of technology. Smart phones, for example, he calls the "devil's tinderbox."
"I think they're killing us. I hate them," he says. "I go on long holidays from them, three or four days at at time. Marvelous."
Hell, and our proximity to it, is a not unrelated topic to Grant's new film, "Heretic." In it, two young Mormon missionaries (Chloe East, Sophie Thatcher) come knocking on a door they'll soon regret visiting. They're welcomed in by Mr. Reed (Grant), an initially charming man who tests their faith in theological debate, and then, in much worse things.
After decades in romantic comedies, Grant has spent the last few years playing narcissists, weirdos and murders, often to the greatest acclaim of his career. But in "Heretic," a horror thriller from A24, Grant's turn to the dark side reaches a new extreme. The actor who once charmingly stammered in "Four Weddings and a Funeral" and who danced to the Pointer Sisters in "Love Actually" is now doing heinous things to young people in a basement.
"It was a challenge," Grant says. "I think human beings need challenges. It makes your beer taste better in the evening if you've climbed a mountain. He was just so wonderfully (expletive)-up."
"Heretic," which opens in theaters Friday, is directed by Scott Beck and Bryan Woods, co-writers of "A Quiet Place." In Grant's hands, Mr. Reed is a divinely good baddie — a scholarly creep whose wry monologues pull from a wide range of references, including, fittingly, Radiohead's "Creep."
In an interview, Grant spoke about these and other facets of his character, his journey... Read More