Wondros has added director/DP Sean Thonson to its roster for commercial and branded content representation in the U.S.
Thonson’s spot credits span virtually every major prestige automaker ranging from BMW to Mercedes-Benz and Lexus, as well as clients including Sears, Unilever, Brita, Schering-Plough, Corona and Yamaha. His groundbreaking work for Dow and BC Tourism garnered much acclaim. And he’s expanded his repertoire to include food and fashion, humor, lifestyle, and tabletop work. Prior to joining Wondros, Thonson was with production house Supply & Demand. Earlier in his career, he was handled by MJZ.
Thonson now comes aboard a Wondros directorial roster that includes Gerald McMorrow, Antoine Fuqua, Jesse Dylan, Dennie Gordon, Riess|Hill, Ellis Bahl, and the recently signed Jeff Yeats.
An ardent outdoorsman and environmentalist, Thonson is committed to the simple premise that one has to try to make the world a better place. “My work reflects all of these things, and it is constantly pushing me into new realms and new possibilities. In Wondros, I feel that I’ve found a company that shares this vision,” said Thonson.
Sophie Gold, Wondros’ executive producer of commercials, described Thonson as “a boundary-breaking, genre-defying talent who has created iconic spots for a stylistically diverse range of brands that are deeply emotional, technically masterful and visually stunning.”
Eleanor Adds Director Candice Vernon To Its Roster For Spots and Branded Content
Director Candice Vernon has joined production house Eleanor for U.S. representation spanning commercials and branded content. She has already wrapped several jobs at Eleanor, which waited to announce her until they had a body of work together.
Via Eleanor, Vernon made history as the first Black director on a Febreze commercial. The “Small Spaces” campaign marks a major departure from Febreze’s typical blue-and-white world. The home of the “Revolving Door” commercial is a beautiful array of bold sunset hues, African prints, and African art.
Vernon said, “I asked myself, what feels right to me? What feels new? I wanted to bring an essence of not just Black Americans but the full diaspora. I wanted to make a statement that we’re not a monolith.”
Following the success of the “Small Spaces” campaign, Febreze brought Vernon back for a comedy-infused trifecta exploring the hilarious situations that call for an air freshening hero.
Febreze Brand VP Angelica Matthews said, “About two years ago, we realized the consumers that were the most loyal to Febreze were the African American consumers. And the more we learned, the more we realized the richness that we were really missing. So we said we have to go beyond just Black casting, we need to get Black directors that truly understand the culture that truly understand how to bring authentic performances out on screen. We really looked around the industry and noticed there’s actually a shortage of African American directors who have experience doing commercials. When we all saw Candice’s reel, we could all tell the passion for the craft, passion for really trying to help us from where we are to where we’re trying to go.”
Vernon brings a unique lens to... Read More