Director Shelley Lewis has joined Bullitt for exclusive spot and branded content representation in the U.S. Lewis–whose body of work spans films, music videos and commercials–continues to be handled by production house Suneeva in the Canadian ad market.
Lewis has helmed spots for Panasonic, Starbucks, Angie’s List and the Paralympic Games, a music video for Broken Social Scene’s Brendan Canning and a short film for the Vancouver International Film Festival. Most recently, Shelley was commissioned by the San Francisco Dance Film Festival to create the award-winning short, Battle, now touring the international film festival circuit. She also once helped build a solar car to race across America.
A lifelong athlete, Lewis has a filmography that includes stories of hard work and transformation, emotional and physical. This originality and interesting perspective has won her numerous awards.
In her previous life, Lewis was an art director in Toronto. She and her partner had an idea for a TV spot involving a tampon and a bottle of red wine. Cannes and other honors followed, and she hasn’t looked back since.
Lewis is also a member of Free The Bid and Cinefemme.
“Shelley’s work is extraordinary–its authentically captivating and immediately made me want to know the person that brought these unique projects to life,” said Allison Amon, Bullitt EVP, sales and development. “As we’ve gotten to know her and her body of work, it’s clear why she stands out. We are excited and honored to represented her unique, creative voice and vision at Bullitt.”
Lewis added, “At a time when advertising is dramatically evolving, I’m excited to be a part of a company that is so forward thinking. Having the filmmakers be true creative partners makes the possibilities feel limitless. It’s inspiring. I already feel a part of the family, which is wonderful, and look forward to what we create together.”
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More