Directing duo The Wade Brothers, founders of Kansas City, Mo.-based RW2 Productions, just signed with Sarah Gitersonke, owner/agent of SG+Partners for exclusive Midwest representation. With a roster including 12 live action directors, 11 still photographers, on-staff editors, and a full retouching team with a CG/VFX expert, RW2 Productions maintains a 7,000 sq. ft. studio space equipped with a kitchen, garage door and high ceilings to accommodate multiple set builds. RW2’s body of work includes commercials and content for New Balance, Helly Hanson, Stella Artois, Wendy’s, Starbucks, Doritos and Levi’s. By partnering with SG+Partners, RW2 joins the firm’s growing roster of soup to nuts creative solutions including Strange Loop, Noise Floor, Mode Project, Apartment 8/Bubba’s Chop Shop and the newly signed Adolescent Content….
William (Bill) Nielsen, Jr. has signed with talent agency APA (Agency for the Performing Arts) for representation. A third generation filmmaker, he began his industry apprenticeship with his father working on films such as Lady Blue. In the position of assistant camera, Nielsen, Jr. refined his talents working on films such as The Shawshank Redemption, China Moon, Rocky 5, Rudy, Prelude to a Kiss, Hoffa, and dozens more. With aspirations of operating eventually, he invested in his own Steadicam and began the next chapter in his career. Trained by James Blanford, Nielsen Jr. began operating for feature films and TV shows High Fidelity, The O.C, Prison Break, The Beast, Masters of Sex and others. Dennis Leary and his production company then selected Nielsen as cinematographer for the USA Network show, Sirens. Nielsen continued his relationship with Apostle for Sex&Drugs&Rock&Roll, which stared Leary. Nielsen then returned home to Chicago and was invited by Wolf Films to operate on Chicago Fire. During his tenure of four seasons, he served as cinematographer for two of the episodes. When on hiatus from episodic television, he shoots short films, many of which have been recognized by festivals winning best short film. Teaming up with director Mark Schimmel, he was the cinematographer for Kill the Light, which will be screened at The Kansas International Film Festival this October. In addition, Nielsen shot a commercial campaign for The Banfield Foundation….
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More