Adam Reeves has come back to Goodby Silverstein & Partners (GS&P), this time serving as its director of innovation. During his first stint at GS&P, where he served as a creative director from 2012 to 2016, Reeves contributed to some of the agency’s most awarded and cutting-edge campaigns for clients such as Frito-Lay and Adobe. He is especially well-known for championing the making of creative work entirely in-house.
Most recently, Reeves served as executive creative director at 215 McCann and then at R/GA SF, leading creative work on Xbox, Pandora, Google, Airbnb and Ubisoft. Reeves also held roles at BBH NY on the Axe and Johnnie Walker accounts and at BBDO NY, where he coauthored HBO’s multi-award-winning Cube film installation and AT&T’s “The Last Text” integrated campaign. Adam’s video for the band Weezer’s “Pork and Beans” won the 2010 Grammy for best short-form video.
“The creative culture and output at GS&P are among the most innovative in the world right now,” said Reeves. “I’m excited for this next chapter, where I hope to harness the considerable power of GS&P’s creative and production resources and find new ways to surprise, delight and reach consumers.”
Margaret Johnson, partner and CCO at GS&P, said of Reeves, “During his time at the agency, he led many of the agency’s most inventive campaigns. Adam knows how to inspire teams and make the impossible possible. We can’t wait to see what he’ll do next.”
Some of GS&P’s most awarded work, such as Cheetos Vision, the “Unacceptable Acceptance Letters” campaign, the “SONIC #SquareShakes” campaign, the “I Am a Witness” anti-bullying emoji, the Tostitos Breathalyzer Bag and the “Dreams of Dalรญ” VR experience, were all created in-house.
Reeves’ hiring comes on the heels of a period of rapid growth for the agency. In 2018 GS&P increased its overall staff with 97 new hires, 29 of whom are in the creative department, thanks to new business wins with Pepsi, Liberty Mutual and BMW as well as organic growth from Comcast.
Sinners and Saints Adds Apple Pie To Its Branded Menu
Bicoastal Sinners and Saints--the multidisciplinary studio overseen by managing director/executive producer Heather Heller, and partners/EPs Yann Henric and Thomas Carroll--has added Apple Pie Tabletop to its roster for branded content. Known for its food and beverage content creation, Apple Pie comprises the husband-and-wife team of director/DP Gene Dubin and director/art director Alisa Volodina. In addition to representation, the move expands Apple Pieโs production capabilities through the combination of its centrally located full-service studio in New York and a newly established mobile studio in Los Angeles. Apple Pie recently teamed with Sinners and Saints on a Wienerschnitzel project created by Innocean.
โWe believe that our dual studio strategy positions us uniquely in the competitive landscape of food and beverage storytelling,โ said Heller. โBy blending the artistry of the New York studio with the flexibility of our Los Angeles location, we can tailor our productions to meet the unique demands of each project, regardless of geography.โ
โWorking with Sinners and Saints in the demanding field of tabletop was an absolute pleasure,โ shared Apple Pie Tabletop in a joint statement. โWarm welcome, unwavering support and dedication--everything a director can ask for. The entire experience was both enjoyable and rewarding. We will not miss an opportunity to collaborate with them again.โ
โThe first thing you notice is that Apple Pie has beautiful work,โ Heller observed. โHaving worked with them, I can say that Gene and Alisa are extremely meticulous and detail-oriented; their combination of talent and agility appeals to agencies and clients.โ Also appealing to Heller is Apple Pie Tabletopโs brisk international... Read More