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    Adam Reeves Returns To Goodby Silverstein & Partners As Director Of Innovation

    By SHOOTUpdated:No Comments7208 Views
    Adam Reeves
    SAN FRANCISCO --

    Adam Reeves has come back to Goodby Silverstein & Partners (GS&P), this time serving as its director of innovation. During his first stint at GS&P, where he served as a creative director from 2012 to 2016, Reeves contributed to some of the agency’s most awarded and cutting-edge campaigns for clients such as Frito-Lay and Adobe. He is especially well-known for championing the making of creative work entirely in-house. 

    Most recently, Reeves served as executive creative director at 215 McCann and then at R/GA SF, leading creative work on Xbox, Pandora, Google, Airbnb and Ubisoft. Reeves also held roles at BBH NY on the Axe and Johnnie Walker accounts and at BBDO NY, where he coauthored HBO’s multi-award-winning Cube film installation and AT&T’s “The Last Text” integrated campaign. Adam’s video for the band Weezer’s “Pork and Beans” won the 2010 Grammy for best short-form video. 

    “The creative culture and output at GS&P are among the most innovative in the world right now,” said Reeves. “I’m excited for this next chapter, where I hope to harness the considerable power of GS&P’s creative and production resources and find new ways to surprise, delight and reach consumers.”

    Margaret Johnson, partner and CCO at GS&P, said of Reeves, “During his time at the agency, he led many of the agency’s most inventive campaigns. Adam knows how to inspire teams and make the impossible possible. We can’t wait to see what he’ll do next.”

    Some of GS&P’s most awarded work, such as Cheetos Vision, the “Unacceptable Acceptance Letters” campaign, the “SONIC #SquareShakes” campaign, the “I Am a Witness” anti-bullying emoji, the Tostitos Breathalyzer Bag and the “Dreams of Dalí” VR experience, were all created in-house.

    Reeves’ hiring comes on the heels of a period of rapid growth for the agency. In 2018 GS&P increased its overall staff with 97 new hires, 29 of whom are in the creative department, thanks to new business wins with Pepsi, Liberty Mutual and BMW as well as organic growth from Comcast. 

    Category:News
    Tags:Adam ReevesGoodby Silverstein & PartnersGS&PMargaret Johnson



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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