The Bigger Picture has signed director/DP Michael Bernard. At his new roost, Bernard is currently on a multi-city campaign for a luxury car brand, which will break in the coming months.
Bernard has an affinity for developing emotional connections through visual narratives as reflected in the documentary series Finding Bespoke, which explores stories of makers who bring an unwavering passion and deeply personal connection to a craft, from violin masterworks to custom designed shoes.
Los Angeles-based and London raised, Bernard was previously repped by Believe Media. He first made his mark as a photographer and DP, before expanding his artful eye to creative consulting and directing commercials along with other branded projects. As a DP on music videos for a wide range of artists–The Stones, Madonna, Missy Elliot and Tom Petty–Bernard imbued each project with a distinctly cinematic look, spanning many styles and genres. Bernard’s talent for capturing beauty in its many forms and unexpected places has resulted in collaborations with top automobile makers, fashion and lifestyle brands.
“I try to create an emotion visually, and capture that through composition,” he explained. “The best photographs are able to evoke feeling through a single image, and that’s what I strive for in my film work.”
In speaking of joining The Bigger Picture, Bernard cited a shared philosophy of bringing depth of experience, passionate collaboration and an openness to embrace opportunities to forge unique ways to advance brand image through story.
Drawing him to the Bigger Picture in part was company founder/EP Tracy Mays whom he said is “really driven to make meaningful relationships by being a creative partner with clients to unlock what they need for engaging work. It’s not just about the moment, it’s thinking long-term. As a director, this allows me to focus on what I love to do while knowing that we’re building something exciting together.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More