Director Laurence Thrush has joined STORY for exclusive representation covering ad work in the U.S. With work marked by naturalistic storytelling and cinematic style, Thrush has helmed commercials for such brands as ESPN, HP, Amstel Light, McDonald’s, Mastercard and Honda. Among his recent work is a campaign for University of Florida Health that compares the problem-solving skills of the medical center’s staff to the ingenuity of kids.
Born in England, Thrush began his career as a documentary director, editor and writer. His 2000 documentary Fidel’s Flight, a moving portrait of four Cuban men, screened at festivals worldwide. He began directing commercials in 2003 and that same year was a finalist for young director honors at the Clio Awards and the Cannes Lions. In recent years, he has also directed three critically lauded narrative films, including The Pursuit of Loneliness, which was nominated for an Audience Award following its premiere at Sundance.
Thrush’s commercial work is informed by his background in documentaries and independent films. Most of his spots are visually-driven character pieces with emotional weight. “Chalk,” from his campaign for UF Health, is a case in point. It centers on a teenage boy who stays after class to fashion a holder for his teacher who is always losing her chalk. “Healthcare and pharmaceutical advertising is often formulaic,” he said, “whereas these spots were much more about stories. They have a lot of humanity and warmth. I thought that was a great approach.”
Other recent work includes “Forever,” an ad for McDonald’s, which tells a touching story of a man and his daughter without dialogue, and “Brought to Life,” in which two kids use various types of Cheerios to build a colorful picture on their kitchen table.
Having been recently working as a freelancer, Thrush was eager to find a home with a production company that saw the value in his work and was committed to building his career over the long term. He said that he felt an immediate connection when he met STORY executive producers Mark Androw and Cliff Grant. “I was bowled over by Mark’s approach to the industry; it was solid, creative sharp,” he recalls. “I like how Mark and Cliff work together, and how involved they are with their directors. They take great care in who they bring on and how they manage the portfolio of the company.”
Androw described Thrush as “a gifted storyteller whose work connects with people in a deep and meaningful way.”
STORY is represented on the East Coast by Ilene Silberman, in the Midwest by Amy McIntyre, in the Southeast by Miller + Associates, and in the Southwest by Gossip!
Sinners and Saints Adds Apple Pie To Its Branded Menu
Bicoastal Sinners and Saints--the multidisciplinary studio overseen by managing director/executive producer Heather Heller, and partners/EPs Yann Henric and Thomas Carroll--has added Apple Pie Tabletop to its roster for branded content. Known for its food and beverage content creation, Apple Pie comprises the husband-and-wife team of director/DP Gene Dubin and director/art director Alisa Volodina. In addition to representation, the move expands Apple Pie’s production capabilities through the combination of its centrally located full-service studio in New York and a newly established mobile studio in Los Angeles. Apple Pie recently teamed with Sinners and Saints on a Wienerschnitzel project created by Innocean.
“We believe that our dual studio strategy positions us uniquely in the competitive landscape of food and beverage storytelling,” said Heller. “By blending the artistry of the New York studio with the flexibility of our Los Angeles location, we can tailor our productions to meet the unique demands of each project, regardless of geography.”
“Working with Sinners and Saints in the demanding field of tabletop was an absolute pleasure,” shared Apple Pie Tabletop in a joint statement. “Warm welcome, unwavering support and dedication--everything a director can ask for. The entire experience was both enjoyable and rewarding. We will not miss an opportunity to collaborate with them again.”
“The first thing you notice is that Apple Pie has beautiful work,” Heller observed. “Having worked with them, I can say that Gene and Alisa are extremely meticulous and detail-oriented; their combination of talent and agility appeals to agencies and clients.” Also appealing to Heller is Apple Pie Tabletop’s brisk international... Read More