The ADVERTISING Club of New York’s 2018 International ANDY Awards, the first advertising award show of the season, has announced its list of the top ten ads it predicts will sweep the 2018 awards season. “It’s a Tide Ad” (Saatchi & Saatchi New York), KFC’s “FCK” (Mother London) and “Live Looper” (the Facebook Live music video from BBDO New York) were the top three picks chosen after the judging and based on jurors’ comments/observations during the entire judging process as well as during the ANDYs LIVE judging that took place on March 17.
This year’s jury was led by Peter Favat, North American chief creative officer of Deutsch, and made up of 18 of the global advertising community’s most respected creative directors from organizations including: Wieden+Kennedy, R/GA, Facebook Creative Shop, Leo Burnett, McCann London, Marcel Sydney, BBDO India, and Joan.
On naming this year’s predicted award show favorites, Gina Grillo, president and CEO of The ADVERTISING Club of New York and the International ANDY Awards, stated, “As the first show of the advertising award season, and one with a slightly accelerated eligibility timeline, we pride ourselves on our ability to predict award season favorites. This year’s ANDYs LIVE jury opened the judging room for the very first time so that we all could hear what the judges had to say about the work entered. We invite the entire industry to watch the jury’s discussion from our judging on the ANDYs Facebook page–it’s an amazing opportunity to be in the room with the industry’s leading creatives as the work is candidly discussed.”
Here’s the full list of predicted winners from ANDY jurors:
- “It’s a Tide Ad” – Procter & Gamble/Tide – Saatchi & Saatchi New York
- “FCK” – KFC – Mother London
- “Live Looper” – Downtown Records – BBDO New York
- Snaptivity – R/GA
- “Now or Never” – Orange Telecom – FP7/CAI
- Drone Light Show at The Olympics – Intel
- “Go With The Fake” – Diesel – Publicis
- “Hair Nah” – Wieden+Kennedy
- “Scary Clown Night” – Burger King – LOLA Mullen Lowe
- “Destination Pride” – PFLAG Canada – FCB/Six
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More