The Tribeca Film Festival unveiled winners of this year’s Audience Awards on Saturday (4/28) with To Dust topping the narrative competition and United Skates being voted best documentary.
Directed by Shawn Snyder and starring Matthew Broderick and Geza Rohrig, To Dust tells the story of a Hasidic cantor who’s traumatized by the death of his wife and obsesses over how her body will decay. He seeks answers from a local biology professor in this, the unlikeliest of buddy comedies.
Directed by Dyana Winkler and Tina Brown, United Skates chronicles America’s roller rinks which helped spawn East Coast hip-hop and West Coast rap. As rinks close across the country, a few activists mount a last stand to save these bastions of regional African-American culture, music and dance.
2nd place
Taking second place in the Audience Award narrative derby was the Ondi Timoner-directed Mapplethorpe which stars Matt Smith in the title role of art school dropout Robert Mapplethorpe who goes on to become the enfant terrible of the photography world as the downtown counterculture of 1970s New York reaches its zenith.
The documentary runner-up was Momentum Generation from directors/writers Jeff Zimbalist and Michael Zimbalist. The film introduces us to a band of teen surfers came together on the north shore of Oahu in the 1990s. Their unbridled talent and strong bonds of friendship would bring professional surfing to new heights. But as their stars rose, those bonds are tested.
The winners of the Audience Awards were determined by audience votes made throughout the Tribeca Film Festival via the Festival app.
Effie UK and Ipsos Report Concludes Marketing Industry Should Do Its Part To Heal Societal Divisions
Society has never been more divided, according to a new report Healing the Divide in which Effie UK and brand and advertising experts from Ipsos explored brands’ role in shaping society and healing societal divisions.
The report details how instability, inflation, and COVID recovery —the convergence of multiple interconnected crises around the world that coincide with and amplify each other, causing hard to resolve systemic challenges, have become the norm over the past few years. As a result, the use of division as a weapon is now a major theme in today’s culture and politics, and sadly 47% of the UK and 49% of the US agree with the statement that “Within my lifetime, society in my country will break down,” according to Ipsos Global Trends 2024.
While some brands have tried to respond to this, the report finds responsible marketing is now threatened by weaponized division. It points to the World Federation of Advertisers’ decision to shut down the Global Alliance for Responsible Media following an antitrust lawsuit filed by Elon Musk’s X, combined with DEI rollbacks, as significant setbacks.
The report says these setbacks underline the importance of marketing in solving collective problems, such as climate change, food security, and harmful online content. It also points to a need for marketers to take more interest in and more responsibility for healing divisions.
Research claims marketers are ideally placed to build and rebuild the antidote to division (trust, empathy, a sense of control, connection and collaboration). According to the Ipsos Veracity index of trusted professionals, society is becoming more trustworthy of advertising executives. Additionally, 57% of Britons agree that brands should communicate their... Read More