The directing team Kronck–consisting of Jessica Benzing and Maximilian Gerlach–has signed with Great Guns for U.S. representation.
The German duo has directed spots for such brands as Coca Cola, Loctite Super Glue, Allianz, Durex, Sony Erickson. Kronck has won multiple awards worldwide at notable events including the Gold at the Global Awards, being shortlisted at the Cannes Lions, Gold at the New Media Awards, Special Jury Prize at the Amsterdam Film Festival, BVMI, and 1st Prize at The Indie Gathering.
Kronck scored two recent awards at the 2017 Global Awards for OTC and direction for their ad with MometaHEXAL. This quirky and surreal spot titled “A World Without Hay Fever” follows three people being one with nature thanks to their new hay fever spray. The spot exemplifies Kronck’s vibrant and humorous directing style.
Carl Wyant, executive producer at Great Guns U.S., said, “As a female and male creative partnership, Kronck on some level already defies categorization. Coupled with their comedic visual storytelling and unique art design, Kronck’s work references fashion, music, art, pop and youth culture – making them relevant to so many brands. Ultimately, it’s just amazingly fun to look at. Everyone who’s seen Kronck’s reel realizes how fresh and imaginative they are for the American market, and all of us at Great Guns are very excited to have them on board.”
Kronck is repped in Germany by MGMT Worldwide, and in the U.K. by Archer’s Mark.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More