Global content studio Pulse Films has secured Samuel Guthrey–established by industry vets Gay Guthrey and Rowley Samuel–to represent its roster of directors in commercial and branded entertainment across the Midwestern United States. Pulse Films lineup of international, award-winning filmmakers includes Michael Haussmann, thirtytwo, D.A.R.Y.L. and Sam Pilling. With major credits under its belt, most recently Sam Pilling’s epic Lloyd’s TSB spot (“Running with the Horses”), the studio is poised to continue its rapid expansion into the U.S commercials market. Pulse Films is also active in music videos, winning Production Company of the Year at the 2017 Music Video Awards off the back of videos for global artists like Radiohead, Young Martha, DJ Shadow and Elton John to name a few. The studio’s feature film credits include Andrea Arnold’s Cannes Jury Prize winner and BAFTA nominated American Honey, Sundance Award winners The Witch and All These Sleepless Nights, Beyonce’s Emmy nominated Lemonade, and 2017’s London Film Festival hit Kingdom of Us and Trophy. Recent TV projects include Black Is The New Black (BBC Two) Billion Dollar Deals (BBC Two) and Rock And Roll, a 10-part series for Sky….
DP Checco Varese has joined Dattner Dispoto and Associates (DDA) for representation….
Jesse Foster has been promoted to the new position of VP of marketing and strategic accounts at Cobalt Digital, which designs and manufactures award-winning 12G/3G/HD/SD and IP-based conversion, terminal, throwdown, and multiviewer technology for the broadcast television environment. Foster most recently served as Cobalt’s director of product and business development. In his new role, he will be responsible for all aspects of the Cobalt Digital product line, including product marketing and promotion, public relations, corporate messaging, customer knowledge, sales and distribution training, and development of strategic sales opportunities….
Eleanor Adds Director Candice Vernon To Its Roster For Spots and Branded Content
Director Candice Vernon has joined production house Eleanor for U.S. representation spanning commercials and branded content. She has already wrapped several jobs at Eleanor, which waited to announce her until they had a body of work together.
Via Eleanor, Vernon made history as the first Black director on a Febreze commercial. The “Small Spaces” campaign marks a major departure from Febreze’s typical blue-and-white world. The home of the “Revolving Door” commercial is a beautiful array of bold sunset hues, African prints, and African art.
Vernon said, “I asked myself, what feels right to me? What feels new? I wanted to bring an essence of not just Black Americans but the full diaspora. I wanted to make a statement that we’re not a monolith.”
Following the success of the “Small Spaces” campaign, Febreze brought Vernon back for a comedy-infused trifecta exploring the hilarious situations that call for an air freshening hero.
Febreze Brand VP Angelica Matthews said, “About two years ago, we realized the consumers that were the most loyal to Febreze were the African American consumers. And the more we learned, the more we realized the richness that we were really missing. So we said we have to go beyond just Black casting, we need to get Black directors that truly understand the culture that truly understand how to bring authentic performances out on screen. We really looked around the industry and noticed there’s actually a shortage of African American directors who have experience doing commercials. When we all saw Candice’s reel, we could all tell the passion for the craft, passion for really trying to help us from where we are to where we’re trying to go.”
Vernon brings a unique lens to... Read More