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    Ariel Danziger Comes Aboard Honor Society’s Directorial Roster

    By SHOOTUpdated:No Comments4541 Views
    Ariel Danziger

    Bicoastal production company Honor Society has signed director Ariel Danziger for U.S. commercial representation. Danziger is a cinematic storyteller whose spots span such brands as eBay, Bank of America, Nescafé, Maybelline, PayPal, Bacardi and Tresemme. His music video work has earned international praise, including two MTV VMA recognitions for his Muse “Uprising” and Passion Pit “The Reeling” music videos. The video he helmed for Mexican Rock Band Maná’s single “Lluvia al Corazon” was nominated for Best Short Form Music Video at the Latin Grammys.

    Danziger split his childhood between Buenos Aires and Hawaii. After studying film at NYC’s School of Visual Arts, he moved to Barcelona to lead a boutique creative collective, shooting music-driven content for MTV España and Sonar Festival. He then shifted into branded work, shooting some of his first spots for the likes of Beck’s Beer and Motorola. He made his way back to NYC, where he spent seven years directing commercial and music video projects with Humble. Prior to joining Honor Society, he was with Alldayeveryday.

    Outside of branded work, Danziger is currently wrapping production on his debut documentary short that peers in on a day in the life of an inspirational Special Olympics gold medalist.

    “Ariel’s work has a unique sense of edge and grit infused into beautiful imagery,” noted Megan Kelly, Honor Society’s managing director/executive producer Megan Kelly. “He has a talent for reinventing traditional genres with a fresh approach.”

    Danziger said of his new roost, “It’s really great to be a part of a company that is run by strong women who are laying the groundwork for the industry of tomorrow. Megan has taken such care to craft a highly curated roster.”

    AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content

    Thursday, November 14, 2024

    Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.

    Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”

    Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.

    Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More

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