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    Tabletop Director David Ma Joins m ss ng p eces

    By SHOOTUpdated:No Comments6916 Views
    David Ma
    LOS ANGELES --

    Production company m ss ng p eces (mp) has signed director David Ma who’s known for his food/tabletop prowess. Ma started his career as an agency creative working at Droga5, TBWA and 360i before becoming a popular creator with a large social media following. His unique take on the intersection of food and film combines surprising concepts with a more polished, cinematic food imagery, yielding a fresh take on the tabletop genre.

    In 2017, his latest viral project, #foodfilms, transformed recipe videos into the styles of iconic directors like Wes Anderson, Michael Bay, Quentin Tarantino and Alfonso Cuaron. The project received over 10 million views on Facebook and YouTube.

    Ma is also making a name for himself on Instagram, running popular feed, @davidwma. He posts his unique creations and sense of humor along with where to eat, favorite dishes, behind the scenes and more. His additionally has a number of original projects in the works including a comedy pilot.

    “David embodies the future of our business, a director, idea man and social media star all rolled into one. He is thoughtful and funny and has great taste (in food and film),” said Ari Kuschnir, founder of mp.

    Ma said he’s eager to bring “a new perspective to the world of tabletop, to evolve the category and treat food in a way that’s cinematic, beautiful and surprising. As both a creator and director, m ss ng p eces is the perfect production company because they put ideas first, unifying beautiful craft and storytelling through new mediums. And I can’t wait to start creating with them.”




    Walmart’s DEI rollback Signals A Shift In The Wake of Trump’s Election Victory. Will Other Advertisers Follow Suit?

    Wednesday, November 27, 2024

    Walmart's sweeping rollback of its diversity policies is the strongest indication yet of a profound shift taking hold at U.S. companies that are re-evaluating the legal and political risks associated with bold programs to bolster historically underrepresented groups.

    The changes announced by the world's biggest retailer on Monday followed a string of legal victories by conservative groups that have filed an onslaught of lawsuits challenging corporate and federal programs aimed at elevating minority and women-owned businesses and employees.

    The retreat from such programs crystalized with the election of former President Donald Trump, whose administration is certain to make dismantling diversity, equity and inclusion programs a priority. Trump's incoming deputy chief of policy will be his former adviser Stephen Miller, who leads a group called America First Legal that has aggressively challenged corporate DEI policies.

    "There has been a lot of reassessment of risk looking at programs that could be deemed to constitute reverse discrimination," said Allan Schweyer, principal researcher at the Human Capital Center at the Conference Board.

    "This is another domino to fall and it is a rather large domino," he added.

    Among other changes, Walmart said it will no longer give priority treatment to suppliers owned by women or minorities. The company also will not renew a five-year commitment for a racial equity center set up in 2020 after the police killing of George Floyd. And it pulled out of a prominent gay rights index.

    Schweyer said the biggest trigger for companies making such changes is simply a reassessment of their legal risk exposure, which began after U.S. Supreme Court's ruling in June 2023 that ended affirmative action in... Read More

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