Producing a Super Bowl spot is one of advertising’s more high pressure experiences; throw the holidays into the mix and you have a recipe for major stress. So it’s the right time for this list of five ways to keep your production on track through the final weeks before the big game. The advice comes courtesy of experienced producers John Noble and Brad Powell of Fixer Partners, a scalable, on-demand agency production department that produced 2017’s memorable Super Bowl spot, 84 Lumber’s “Journey,” for Brunner, Pittsburgh. Directed by Cole Webley of Sanctuary. “Journey” was the #2 pick of SHOOT editors in our countdown of the best work of 2017. Here’s Fixer’s Big Game list of things to do right now:
1) Lock in your finishing/delivery specs early. The Super Bowl delivery specs are unique. Be sure your finishing house thoroughly understands the specs list provided by the network.
2) Be prepared to throw your schedule out the window. The best ideas sometimes come late in the process, often after that first rough cut isn’t quite the spot the team envisioned. Be prepared for anything from finding a celeb VO, negotiating for a Led Zeppelin song, or even a reshoot. It’s happened to us, it’ll happen to you too.
3) Push the mix to the limit. During the season most folks are at home alone in their Barcalounger. NOT THIS GAME. The visceral sights and sounds of the big game are recorded with over 116 different field microphones on 6 channels of DTS Neural 5.1 Surround Technology. Don’t let your spot be the party buzzkill. It is paramount that every nuanced sound effect and each musical note cut through the party/bar atmosphere.
4) Stay on top of network clearances. The network and the NFL each have their own unique approval standards and can change their minds at any time, often at the last moment. Share your scripts and cuts early, so you have time to react to their feedback
5) Prepare your post vendors for insane requests. Prep your VFX and clean up team as early as possible and budget for lots and lots of last minute changes. They will happen, especially with the massive amount of scrutiny from upper management (Agency CCO, client CMO, CEO, etc.).
Okay, we also have a 6. Don’t forget to enjoy this. Yes, it’s a crazy stressful experience, but remember to relish the fact that you’re lucky enough to be playing on the biggest stage in our business.
Fixer Partners is a scalable on-demand agency production department that can plug in to both agencies and brands.
Jury Presidents Named For The One Show 2025
The One Club for Creativity has announced the global creatives from around the world who will serve as jury presidents for The One Show 2025.
These creatives will lead judging for each discipline, and have a vote on the work.
Confirmed One Show 2025 Jury presidents, by discipline, are as follows:
--Brand-Side/In-House: David Lee, CCO, Squarespace, New York
--Branded Entertainment: Malcolm Poynton, Global CCO, Cheil Worldwide, London
--Creative Use of Data, Creative Use of Technology: Nancy Crimi-Lamanna, CCO, FCB Canada, Toronto
--Cultural Driver: Bianca Guimaraes, partner, ECD, Mischief, New York
--Design: Liza Enebeis, creative director, partner, Studio Dumbar/DEPT®, Rotterdam
--Direct Marketing: Vicki Maguire, CCO, Havas London
--Film & Video: Javier Campopiano, global CCO, McCann Worldgroup & McCann Global, Madrid
--Gaming: Taj Reid, global chief experience officer, US CCO, Edelman, New York
--Integrated, Experiential & Immersive: Chris Beresford-Hill, worldwide CCO, BBDO New York
--Fusion Pencil: Walter T. Geer III, CCO, Innovation North America, VML, New York
--Green Pencil: Barbara Humphries, ECD, The Monkeys, Sydney
--Health & Wellness, Pharma: Wendy Lund, chief client officer, WPP, New York
--IP & Product Design: Ronald Ng, global CCO, MRM, New York
--Moving Image Craft & Production: Irene Kugelmann, chief creative officer, DDB Group of Companies Germany, Berlin
--Music & Sound Craft: Joel Simon, CCO, JSM Music, New York
--Out of Home, Print & Promotional: Kainaz Karmakar, CCO, Ogilvy India, Mumbai
--Public Relations: Patricia Ávila, regional director for Latin America, Ágora, São Paulo
--Radio... Read More