Lively Group, the New York-based creative collective, has hired Rob Morlano as executive director of new business development. He will spearhead Lively Group’s expansion into the long-format content world. Lively Group is a collection of companies that are creative leaders in branding, design, production, visual effects, and editorial. They’ve created and finished content for both emerging and established brands over their 25 years, and include the companies BlueRock, Spontaneous, Decibel, and Scarlett under its umbrella. Morlano spent the past 12 years at Technicolor PostWorks involved in both video and sound postproduction. Morlano has spent the last decade gaining experience across the markets of long-format programming, from unscripted and scripted content, to documentaries, feature films, and OTT platforms such as Netflix, Amazon, and other streaming services….
Dattner Dispoto and Associates has booked DP Giles Nuttgens on the feature film The Wedding Guest….
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More